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Company Analysis

ASUR Insider Trading

ASURE SOFTWARE INC | Services-Computer Integrated Systems Design

Comprehensive Trading Performance Summary

The investment history of corporate insiders at ASURE SOFTWARE INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Computer Integrated Systems Design sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2025-08-07 01:43 2025-08-06 Goepel Patrick Director, Officer - Chairman & CEO BUY $8.16 5,250 $42,840 1,307,622 +0.4%
2025-08-07 01:42 2025-08-05 Drew William Carl Director BUY $8.30 25,000 $207,500 103,165 +32.0%
2025-05-30 00:03 2025-05-28 Reynolds Bjorn Director OPT+S $9.51 831 $7,903 30,444 0.0%
2025-05-09 20:58 2025-05-08 ALLEN BEN F Director OPT+S $10.00 10,000 $100,000 47,645 0.0%
2025-03-20 01:14 2025-03-17 Lee Grace G. Director OPT+S $9.51 7,500 $71,325 32,215 0.0%
2025-03-13 22:59 2025-03-12 Goldstein Eyal Officer - Chief Revenue Officer OPT+S $9.27 18,000 $166,860 333,334 0.0%
2025-03-12 19:42 2025-03-11 Goldstein Eyal Officer - Chief Revenue Officer OPT+S $9.53 26,007 $247,899 295,095 0.0%
2024-09-03 17:01 2024-08-29 GILL DANIEL M Director OPT+S $8.69 5,000 $43,450 28,165 0.0%
2024-08-22 18:33 2024-08-20 Goldstein Eyal Officer - Chief Revenue Officer OPT+S $8.44 10,000 $84,400 239,243 0.0%
2024-05-08 00:14 2024-05-07 Goepel Patrick Director, Officer - Chairman & CEO BUY $7.28 100 $728 1,141,997 +0.0%
2024-05-08 00:03 2024-05-07 Goepel Patrick Director, Officer - Chairman & CEO BUY $7.28 1,009 $7,346 1,141,897 +0.1%
2023-12-15 01:00 2023-12-14 Goepel Patrick Director, Officer - Chairman & CEO BUY $7.83 3,000 $23,490 970,888 +0.3%
2023-03-22 00:02 2023-03-17 Goldstein Eyal Officer - Chief Revenue Officer OPT+S $13.69 20,000 $273,880 81,617 0.0%
2023-03-16 21:58 2023-03-14 Oberwager Bradford Scovill Director OPT+S $13.71 4,144 $56,808 31,089 0.0%
2023-03-14 23:28 2023-03-10 Reynolds Bjorn Director OPT+S $13.80 15,140 $208,859 16,444 0.0%
2023-03-08 03:50 2023-03-03 Goldstein Eyal Officer - Chief Revenue Officer OPT+S $14.22 30,000 $426,606 81,617 0.0%
2022-08-16 01:21 2022-08-12 Goepel Patrick Director, Officer - Chairman & CEO BUY $5.77 100,000 $577,320 917,888 +12.2%
2021-11-13 00:57 2021-11-12 Goepel Patrick Director, Officer - Chairman & CEO BUY $8.75 10,000 $87,500 817,888 +1.2%
2021-11-13 00:57 2021-11-12 Pence John F Officer - Chief Financial Officer BUY $8.75 10,000 $87,500 20,000 +100.0%
2021-06-09 01:56 2021-06-04 Drew William Carl Director BUY $8.15 20,000 $163,000 37,165 +116.5%
2020-08-13 00:24 2020-08-10 Red Oak Partners, LLC Director SELL $7.56 30,452 $230,095 222,673 -12.0%
2020-06-10 00:13 2020-06-08 GILL DANIEL M Director SELL $6.40 1,026,332 $6,568,525 0 -100.0%
2020-06-05 00:18 2020-06-03 Drew William Carl Director BUY $6.68 10,000 $66,750 17,165 +139.6%
2020-05-15 04:30 2020-05-12 BRANNON KELYN Officer - Chief Financial Officer SELL $6.86 1,629 $11,180 69,529 -2.3%
2020-05-15 02:59 2020-05-12 Red Oak Partners, LLC Director SELL $7.47 18,555 $138,587 61,290 -23.2%
2020-03-21 01:46 2020-03-18 Goepel Patrick Director, Officer - Chief Executive Officer BUY $5.25 10,000 $52,496 759,888 +1.3%
2020-03-19 00:23 2020-03-17 Lathrop Charles W JR Director BUY $5.61 10,000 $56,072 24,000 +71.4%
2019-12-14 01:04 2019-12-11 Red Oak Partners, LLC Director SELL $8.20 500,000 $4,100,000 0 -100.0%
2019-11-23 01:32 2019-11-20 Red Oak Partners, LLC Director SELL $8.55 110,000 $940,291 167,838 -39.6%
2019-11-22 04:01 2019-11-19 Waterfield John Randall Director SELL $8.48 115,350 $978,306 32,786 -77.9%
2019-08-27 23:13 2019-08-23 Lathrop Charles W JR Director BUY $6.38 900 $5,743 4,900 +22.5%
2018-06-18 23:53 2018-06-18 ISYSTEMS HOLDINGS, LLC 10% owner SELL $16.45 500,000 $8,225,000 1,026,332 -32.8%
2018-06-18 23:37 2018-06-18 GILL DANIEL M Director SELL $16.45 500,000 $8,225,000 1,026,332 -32.8%
2017-09-06 19:37 2017-09-01 Karbowski James Joseph Officer - Chief Operating Officer BUY $11.48 901 $10,343 20,901 +4.5%
2016-12-09 19:43 2016-12-09 Goepel Patrick Director, Officer - Chief Executive Officer BUY $8.00 10,000 $80,000 660,097 +1.5%
2016-12-09 02:52 2016-12-06 Red Oak Partners, LLC 10% owner BUY $8.00 190,000 $1,520,000 190,000 +100.0%
2016-12-07 22:20 2016-12-07 Pertierra Adrian Justin Director BUY $2.33 5,625 $13,106 19,447 +40.7%
2016-09-30 22:49 2016-09-30 Behrent Matthew K Director BUY $2.33 5,625 $13,106 21,189 +36.1%
2016-09-02 23:18 2016-09-02 Goepel Patrick Director, Officer - Chief Executive Officer BUY $5.29 50,000 $264,500 650,097 +8.3%
2016-09-01 20:21 2016-08-30 Waterfield John Randall Director BUY $2.33 5,625 $13,106 146,136 +4.0%
2016-06-16 00:50 2016-06-13 Wolfe Charles Bradford Officer - Chief Financial Officer BUY $4.61 5,000 $23,050 28,905 +20.9%
2016-05-21 00:31 2016-05-19 Goepel Patrick Director, Officer - Chief Executive Officer BUY $5.20 14,500 $75,400 600,097 +2.5%
2015-09-09 21:51 2015-09-04 Goepel Patrick Director, Officer - Chief Executive Officer BUY $5.74 10,603 $60,829 585,597 +1.8%
2015-06-04 23:49 2015-06-03 Wolfe Charles Bradford Officer - Chief Financial Officer BUY $6.16 2,000 $12,310 23,905 +9.1%
2015-06-03 20:05 2015-06-01 Wolfe Charles Bradford Officer - Chief Financial Officer BUY $6.15 2,000 $12,300 21,905 +10.0%
2015-06-03 00:00 2015-05-29 Goepel Patrick Director, Officer - Chief Executive Officer BUY $6.14 25,300 $155,337 349,994 +7.8%
2015-06-01 20:46 2015-05-28 Wolfe Charles Bradford Officer - Chief Financial Officer BUY $6.06 4,000 $24,240 19,905 +25.1%
2015-06-01 20:44 2015-05-28 Goepel Patrick Director, Officer - Chief Executive Officer BUY $6.00 862 $5,172 324,694 +0.3%
2015-05-27 20:59 2015-05-22 Goepel Patrick Director, Officer - Chief Executive Officer BUY $6.08 21,652 $131,555 323,832 +7.2%
2015-05-22 22:03 2015-05-20 Goepel Patrick Director, Officer - Chief Executive Officer BUY $5.84 8,348 $48,782 302,180 +2.8%
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How to Interpret $ASUR Trades

Not every insider transaction in ASURE SOFTWARE INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $ASUR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for ASUR

Insider activity data for ASURE SOFTWARE INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $ASUR, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.