BBW Insider Trading
BUILD-A-BEAR WORKSHOP INC | Retail-Hobby, Toy & Game Shops
Comprehensive Trading Performance Summary
The investment history of corporate insiders at BUILD-A-BEAR WORKSHOP INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Hobby, Toy & Game Shops sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2025-10-15 01:16 | 2025-10-13 | Rotenberg Lesli | Director | SELL | $61.34 | 1,000 | $61,336 | 9,825 | -9.2% |
| 2025-10-08 02:00 | 2025-10-06 | Leavitt Craig | Director | SELL | $60.61 | 4,000 | $242,421 | 64,142 | -5.9% |
| 2025-10-08 01:59 | 2025-10-06 | Rotenberg Lesli | Director | SELL | $59.98 | 1,000 | $59,981 | 10,825 | -8.5% |
| 2025-10-02 23:10 | 2025-10-01 | Leavitt Craig | Director | SELL | $63.30 | 4,250 | $269,011 | 68,142 | -5.9% |
| 2025-09-24 23:06 | 2025-09-22 | Todorovic Vojin | Officer - Chief Financial Officer | SELL | $72.89 | 2,744 | $199,997 | 65,247 | -4.0% |
| 2025-09-24 23:05 | 2025-09-22 | John Sharon Price | Director, Officer - President and CEO | SELL | $73.08 | 12,643 | $923,905 | 248,662 | -4.8% |
| 2025-09-18 23:17 | 2025-09-16 | Todorovic Vojin | Officer - Chief Financial Officer | SELL | $73.25 | 10,000 | $732,520 | 67,991 | -12.8% |
| 2025-09-18 23:16 | 2025-09-16 | John Sharon Price | Director, Officer - President and CEO | SELL | $73.25 | 30,000 | $2,197,563 | 261,305 | -10.3% |
| 2025-06-26 23:06 | 2025-06-24 | Rotenberg Lesli | Director | SELL | $53.52 | 1,755 | $93,924 | 11,825 | -12.9% |
| 2025-06-13 15:37 | 2025-06-12 | Leavitt Craig | Director | SELL | $50.21 | 8,250 | $414,238 | 72,392 | -10.2% |
| 2025-06-10 23:13 | 2025-06-09 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | SELL | $48.41 | 16,466 | $797,070 | 111,550 | -12.9% |
| 2025-06-06 02:50 | 2025-06-03 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | SELL | $48.50 | 6,993 | $339,161 | 123,318 | -5.4% |
| 2025-06-06 02:47 | 2025-06-05 | John Sharon Price | Director, Officer - President and CEO | SELL | $45.73 | 31,250 | $1,428,934 | 291,305 | -9.7% |
| 2025-06-04 23:05 | 2025-06-02 | Carrara George | Director | SELL | $47.85 | 6,000 | $287,093 | 12,421 | -32.6% |
| 2025-01-24 00:13 | 2025-01-21 | Hurt J. Christopher | Officer - Chief Operations Officer | SELL | $39.91 | 6,210 | $247,839 | 43,176 | -12.6% |
| 2025-01-24 00:12 | 2025-01-21 | Todorovic Vojin | Officer - Chief Financial Officer | SELL | $40.08 | 5,000 | $200,382 | 70,695 | -6.6% |
| 2025-01-17 00:11 | 2025-01-15 | Hurt J. Christopher | Officer - Chief Operations Officer | SELL | $39.53 | 12,635 | $499,441 | 49,386 | -20.4% |
| 2025-01-16 00:07 | 2025-01-13 | Todorovic Vojin | Officer - Chief Financial Officer | SELL | $41.55 | 15,000 | $623,318 | 75,695 | -16.5% |
| 2025-01-11 02:03 | 2025-01-07 | John Sharon Price | Director, Officer - President and CEO | SELL | $44.29 | 122,821 | $5,439,386 | 293,858 | -29.5% |
| 2024-12-17 00:08 | 2024-12-13 | Leavitt Craig | Director | SELL | $41.36 | 2,500 | $103,410 | 78,167 | -3.1% |
| 2024-12-11 00:11 | 2024-12-09 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | SELL | $40.28 | 9,074 | $365,532 | 128,004 | -6.6% |
| 2024-12-11 00:11 | 2024-12-09 | Rotenberg Lesli | Director | SELL | $41.10 | 2,473 | $101,647 | 11,724 | -17.4% |
| 2024-10-17 23:07 | 2024-10-15 | Carrara George | Director | SELL | $36.27 | 2,500 | $90,675 | 18,421 | -11.9% |
| 2024-10-09 00:04 | 2024-10-08 | John Sharon Price | Director, Officer - President and CEO | SELL | $35.19 | 48,325 | $1,700,484 | 416,679 | -10.4% |
| 2024-10-08 23:11 | 2024-10-07 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | SELL | $35.05 | 17,274 | $605,466 | 137,078 | -11.2% |
| 2024-10-08 23:09 | 2024-10-04 | Todorovic Vojin | Officer - Chief Financial Officer | SELL | $35.42 | 12,635 | $447,576 | 90,695 | -12.2% |
| 2024-09-04 23:17 | 2024-09-03 | John Sharon Price | Director, Officer - President and CEO | SELL | $33.32 | 50,000 | $1,666,120 | 465,004 | -9.7% |
| 2024-08-30 23:08 | 2024-08-29 | Todorovic Vojin | Officer - Chief Financial Officer | SELL | $33.37 | 10,294 | $343,493 | 103,330 | -9.1% |
| 2024-07-18 23:12 | 2024-07-16 | John Sharon Price | Director, Officer - President and CEO | SELL | $25.99 | 41,034 | $1,066,433 | 515,004 | -7.4% |
| 2024-06-11 23:05 | 2024-06-07 | Carrara George | Director | SELL | $26.34 | 2,600 | $68,478 | 17,473 | -13.0% |
| 2024-04-04 01:12 | 2024-04-02 | Hurt J. Christopher | Officer - Chief Operations Officer | OPT+S | $29.23 | 22,819 | $666,981 | 58,890 | 0.0% |
| 2024-03-20 23:09 | 2024-03-18 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | SELL | $29.14 | 22,331 | $650,712 | 150,952 | -12.9% |
| 2024-01-23 00:54 | 2024-01-18 | John Sharon Price | Director, Officer - President and CEO | SELL | $22.07 | 89,229 | $1,968,900 | 494,976 | -15.3% |
| 2024-01-18 02:36 | 2024-01-12 | John Sharon Price | Director, Officer - President and CEO | SELL | $22.19 | 18,576 | $412,151 | 584,205 | -3.1% |
| 2023-12-28 00:07 | 2023-12-26 | John Sharon Price | Director, Officer - President and CEO | OPT+S | $22.90 | 17,596 | $402,862 | 602,781 | 0.0% |
| 2023-12-22 00:53 | 2023-12-19 | John Sharon Price | Director, Officer - President and CEO | OPT+S | $24.01 | 4,433 | $106,423 | 602,781 | 0.0% |
| 2023-10-07 00:14 | 2023-10-05 | Kretchmar Jennifer | Officer - See Remarks | SELL | $27.26 | 27,887 | $760,197 | 113,963 | -19.7% |
| 2023-09-09 00:42 | 2023-09-07 | Carrara George | Director | SELL | $27.27 | 4,000 | $109,066 | 20,073 | -16.6% |
| 2023-09-08 23:42 | 2023-09-07 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | SELL | $27.41 | 11,582 | $317,475 | 173,283 | -6.3% |
| 2023-09-05 23:32 | 2023-09-01 | Dixon Robert L JR | Director | SELL | $26.58 | 8,076 | $214,696 | 44,980 | -15.2% |
| 2023-09-05 23:31 | 2023-09-01 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | SELL | $26.62 | 3,321 | $88,399 | 184,865 | -1.8% |
| 2023-09-01 01:31 | 2023-08-29 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | OPT+S | $26.76 | 10,255 | $274,398 | 188,186 | 0.0% |
| 2023-08-25 00:28 | 2023-08-24 | Todorovic Vojin | Officer - Chief Financial Officer | SELL | $28.50 | 23,158 | $660,003 | 110,493 | -17.3% |
| 2023-08-10 23:17 | 2023-08-09 | Todorovic Vojin | Officer - Chief Financial Officer | SELL | $25.01 | 18,896 | $472,555 | 133,651 | -12.4% |
| 2023-06-29 23:07 | 2023-06-27 | John Sharon Price | Director, Officer - President and CEO | OPT+S | $20.26 | 45,957 | $930,956 | 602,781 | 0.0% |
| 2023-06-27 02:18 | 2023-06-22 | John Sharon Price | Director, Officer - President and CEO | OPT+S | $20.15 | 76,698 | $1,545,756 | 602,781 | 0.0% |
| 2023-06-12 23:23 | 2023-06-09 | Carrara George | Director | SELL | $20.54 | 3,000 | $61,632 | 24,073 | -11.1% |
| 2023-03-21 23:11 | 2023-03-20 | Hurt J. Christopher | Officer - Chief Ops&Experience Officer | SELL | $23.84 | 22,930 | $546,676 | 77,709 | -22.8% |
| 2023-03-15 23:16 | 2023-03-14 | Carrara George | Director | SELL | $23.88 | 9,000 | $214,888 | 22,887 | -28.2% |
| 2023-03-15 23:15 | 2023-03-14 | FENCL ERIC R | Officer - CAO, Gen. Counsel & Secretary | SELL | $24.10 | 13,553 | $326,657 | 195,228 | -6.5% |
How to Interpret $BBW Trades
Not every insider transaction in BUILD-A-BEAR WORKSHOP INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BBW shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for BBW
Insider activity data for BUILD-A-BEAR WORKSHOP INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BBW, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.