BFABFB Insider Trading
BFABFB | Market Equity
Comprehensive Trading Performance Summary
The investment history of corporate insiders at BFABFB provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2026-02-14 03:02 | 2026-02-12 | Whiting Lawson E | Director, Officer - President & CEO | SELL | $31.01 | 25,915 | $803,624 | 7,018 | -78.7% |
| 2025-12-17 00:41 | 2025-12-12 | Whiting Lawson E | Director, Officer - President & CEO | SELL | $31.00 | 8,834 | $273,854 | 32,933 | -21.2% |
| 2025-12-06 03:02 | 2025-12-04 | Whiting Lawson E | Director, Officer - President & CEO | SELL | $31.01 | 12,531 | $388,539 | 2 | -100.0% |
| 2025-07-26 00:02 | 2025-07-23 | Whiting Lawson E | Director, Officer - President & CEO | SELL | $31.00 | 23,641 | $732,871 | 4,787 | -83.2% |
| 2023-07-06 01:28 | 2023-06-30 | Holland Augusta Brown | Director | SELL | $66.96 | 150 | $10,044 | 2,262 | -6.2% |
| 2023-06-27 00:39 | 2023-06-22 | Hawley Kirsten M | Officer - EVP, Chief Ppl/Places/Comm | OPT+S | $66.54 | 2,402 | $159,829 | 4,184 | 0.0% |
| 2023-03-30 02:19 | 2023-03-28 | Shepherd Jeremy J | Officer - EVP, Pres, USA & Canada | OPT+S | $63.16 | 473 | $29,876 | 2,722 | 0.0% |
| 2021-09-14 00:08 | 2021-09-09 | Hamel Matthew E | Officer - EVP, Gen Counsel and Secretary | BUY | $70.34 | 1,541 | $108,391 | 70,272 | +2.2% |
| 2021-09-14 00:03 | 2021-09-10 | Nall Timothy M | Officer - SVP CIO | OPT+S | $72.06 | 3,769 | $271,602 | 4,614 | 0.0% |
| 2021-07-06 23:34 | 2021-07-01 | Hawley Kirsten M | Officer - SVP, Chief Ppl/Places Officer | OPT+S | $74.65 | 7,873 | $587,693 | 4,184 | 0.0% |
| 2021-03-17 01:26 | 2021-03-15 | Alvarez Alejandro A | Officer - SVP, Chief Production Officer | OPT+S | $72.23 | 5,379 | $388,542 | 2,326 | 0.0% |
| 2021-01-06 00:32 | 2021-01-04 | MORREAU JANE C | Officer - EVP, Chief Financial Officer | OPT+S | $78.75 | 12,524 | $986,293 | 18,040 | 0.0% |
| 2020-10-17 00:38 | 2020-10-14 | de Chabert Ralph E | Officer - SVP, Chief Diversity Officer | OPT+S | $78.17 | 1,613 | $126,088 | 5,106 | 0.0% |
| 2020-10-09 02:21 | 2020-10-07 | de Chabert Ralph E | Officer - SVP, Chief Diversity Officer | SELL | $69.68 | 695 | $48,427 | 2,210 | -23.9% |
| 2020-09-17 01:06 | 2020-09-15 | Brown Kelli | Officer - SVP, Chief Accounting Officer | OPT+S | $78.97 | 899 | $70,990 | 1,149 | 0.0% |
| 2020-09-10 23:19 | 2020-09-09 | BOUSQUET CHAVANNE PATRICK | Director | SELL | $80.00 | 6,250 | $500,000 | 60,415 | -9.4% |
| 2020-09-08 23:49 | 2020-09-08 | Hamel Matthew E | Officer - EVP, Gen Counsel and Secretary | BUY | $78.17 | 1,077 | $84,190 | 112,876 | +1.0% |
| 2020-07-01 23:16 | 2020-07-01 | Hawley Kirsten M | Officer - SVP, Chief HR Officer | SELL | $64.18 | 3,562 | $228,605 | 4,184 | -46.0% |
| 2020-06-04 00:13 | 2020-01-09 | Cook John D. | Director | SELL | $67.31 | 3,400 | $228,850 | 31,045 | -9.9% |
| 2020-01-14 00:45 | 2020-01-10 | de Chabert Ralph E | Officer - SVP, Chief Diversity Officer | OPT+S | $67.70 | 598 | $40,485 | 4,858 | 0.0% |
| 2020-01-11 02:53 | 2020-01-09 | Cook John D. | Director | OPT+S | $67.31 | 3,400 | $228,850 | 26,046 | 0.0% |
| 2020-01-11 02:35 | 2020-01-09 | Hayes John V. | Officer - SVP/President, USA & Canada | OPT+S | $67.32 | 3,628 | $244,230 | 17,231 | 0.0% |
| 2020-01-07 00:17 | 2020-01-02 | MORREAU JANE C | Officer - EVP, Chief Financial Officer | OPT+S | $67.30 | 16,405 | $1,103,999 | 8,489 | 0.0% |
| 2019-09-13 23:24 | 2019-09-12 | McCallum Mark I | Officer - EVP, Chief Brands Officer | OPT+S | $65.61 | 44,577 | $2,924,474 | 27,104 | 0.0% |
| 2019-09-05 00:22 | 2019-09-03 | Hamel Matthew E | Officer - EVP, Gen Counsel and Secretary | BUY | $58.82 | 950 | $55,880 | 83,525 | +1.2% |
| 2019-09-05 00:05 | 2019-09-04 | Hinrichs Thomas | Officer - SVP/Pres., International Div | SELL | $60.41 | 12,002 | $725,092 | 2,572 | -82.4% |
| 2019-07-03 23:38 | 2019-07-02 | Hayes John V. | Officer - SVP/President, USA & Canada | SELL | $56.51 | 1,770 | $100,027 | 15,559 | -10.2% |
| 2019-01-04 00:25 | 2019-01-02 | MORREAU JANE C | Officer - EVP, Chief Financial Officer | OPT+S | $46.52 | 14,721 | $684,753 | 8,203 | 0.0% |
| 2018-12-28 00:55 | 2018-12-21 | Keyes Mike J. | Officer - SVP, Chief Corporate Affairs | SELL | $46.19 | 3,278 | $151,419 | 7,980 | -29.1% |
| 2018-09-07 00:03 | 2018-09-04 | Hamel Matthew E | Officer - EVP, Gen Counsel and Secretary | BUY | $52.79 | 1,695 | $89,472 | 49,531 | +3.5% |
| 2018-06-22 02:12 | 2018-06-19 | Hinrichs Thomas | Officer - Pres., International Division | SELL | $51.85 | 74 | $3,816 | 0 | -100.0% |
| 2018-01-09 22:36 | 2018-01-05 | Masick Michael Andrew | Officer - VP DIR CORP STRATEGY | OPT+S | $67.97 | 484 | $32,896 | 0 | 0.0% |
| 2018-01-09 22:33 | 2018-01-05 | Hawley Kirsten M | Officer - SVP, Chief HR Officer | OPT+S | $67.82 | 3,809 | $258,345 | 1,986 | 0.0% |
| 2018-01-05 05:52 | 2018-01-02 | Hayes John V. | Officer - SVP, Chief Marketing Officer | OPT+S | $67.71 | 1,579 | $106,914 | 7,609 | 0.0% |
| 2018-01-05 01:19 | 2018-01-02 | Cook John D. | Director | OPT+S | $67.71 | 6,653 | $450,497 | 19,997 | 0.0% |
| 2018-01-05 01:15 | 2018-01-02 | MORREAU JANE C | Officer - EVP, Chief Financial Officer | OPT+S | $67.41 | 11,214 | $755,885 | 104 | 0.0% |
| 2017-12-14 02:09 | 2017-12-11 | McCallum Mark I | Officer - EVP/Pres. Jack Daniel's Brands | OPT+S | $65.85 | 33,111 | $2,180,290 | 10,714 | 0.0% |
| 2017-10-25 23:55 | 2017-10-23 | Hayes John V. | Officer - SVP, Chief Marketing Officer | SELL | $56.08 | 9,742 | $546,331 | 10,572 | -48.0% |
| 2017-09-09 00:03 | 2017-09-06 | Hamel Matthew E | Officer - EVP, Gen Counsel and Secretary | BUY | $55.52 | 383 | $21,265 | 17,097 | +2.3% |
| 2017-06-15 01:09 | 2016-04-12 | Brown Stuart R | Director | SELL | $95.76 | 150 | $14,364 | 9,918 | -1.5% |
| 2017-05-03 02:58 | 2017-01-13 | Jones Jill Ackerman | Officer - Executive Vice President | SELL | $43.90 | 15,000 | $658,500 | 24,850 | -37.6% |
| 2017-04-12 00:02 | 2017-04-07 | de Chabert Ralph E | Officer - SVP, Chief Diversity Officer | SELL | $45.53 | 1,760 | $80,130 | 4,610 | -27.6% |
| 2017-03-28 23:37 | 2017-03-24 | Steiner Lisa P | Officer - SVP, Chief of Staff | SELL | $47.42 | 4,630 | $219,549 | 12,270 | -27.4% |
| 2017-03-14 22:43 | 2017-03-10 | McCallum Mark I | Officer - EVP/Pres. Jack Daniel's Brands | SELL | $47.03 | 32,622 | $1,534,085 | 10,714 | -75.3% |
| 2017-03-14 22:39 | 2017-03-10 | Whiting Lawson E | Officer - EVP, Chief Brands & Strategy | OPT+S | $46.52 | 6,723 | $312,755 | 0 | 0.0% |
| 2017-01-19 00:52 | 2017-01-13 | Steiner Lisa P | Officer - SVP, Chief of Staff | OPT+S | $43.91 | 9,938 | $436,409 | 482 | 0.0% |
| 2017-01-19 00:40 | 2017-01-13 | Jones Jill Ackerman | Officer - Executive Vice President | OPT+S | $43.92 | 10,515 | $461,832 | 39,850 | 0.0% |
| 2017-01-05 23:17 | 2017-01-03 | MORREAU JANE C | Officer - EVP, Chief Financial Officer | OPT+S | $45.17 | 5,423 | $244,950 | 104 | 0.0% |
| 2016-12-14 00:23 | 2016-12-09 | Brown J McCauley | 10% owner | BUY | $48.00 | 1,865 | $89,520 | 33,855 | +5.8% |
| 2016-10-18 23:40 | 2016-10-14 | Steiner Lisa P | Officer - SVP, Chief of Staff | SELL | $45.30 | 10,510 | $476,103 | 0 | -100.0% |
How to Interpret $BFABFB Trades
Not every insider transaction in BFABFB is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BFABFB shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for BFABFB
Insider activity data for BFABFB is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BFABFB, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.