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Company Analysis

BFAM Insider Trading

BRIGHT HORIZONS FAMILY SOLUTIONS INC. | Services-Child Day Care Services

Comprehensive Trading Performance Summary

The investment history of corporate insiders at BRIGHT HORIZONS FAMILY SOLUTIONS INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Child Day Care Services sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2005-06-28 23:19 2005-06-24 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $40.00 20,000 $800,000 64,134 0.0%
2005-06-13 21:53 2005-06-09 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $38.00 19,772 $751,336 64,134 0.0%
2005-05-25 23:04 2005-05-23 TOCIO MARY ANN Director, Officer - President & COO OPT+S $37.72 12,800 $482,816 41,840 0.0%
2005-05-20 23:48 2005-05-18 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $38.00 1,123 $42,674 64,134 0.0%
2005-05-19 00:06 2005-05-16 MASON LINDA A Director, Officer - Chairman of the Board SELL $38.00 5,000 $190,000 47,334 -9.6%
2005-05-19 00:05 2005-05-16 BROWN ROGER H Director, Officer - Chairman of the Board SELL $38.00 5,000 $190,000 47,334 -9.6%
2005-05-19 00:05 2005-05-16 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $38.03 1,105 $42,026 64,134 0.0%
2005-05-12 23:55 2005-05-10 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $37.00 22,000 $814,000 64,134 0.0%
2005-05-10 22:56 2005-05-06 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $35.05 9,818 $344,076 47,520 0.0%
2005-05-10 22:56 2005-05-09 DREIER STEPHEN I Officer - Secretary & CAO SELL $35.76 10,000 $357,550 55,268 -15.3%
2005-05-06 17:42 2005-05-04 TOCIO MARY ANN Director, Officer - President & COO SELL $34.00 6,938 $235,892 21,840 -24.1%
2005-05-04 22:06 2005-05-02 TOCIO MARY ANN Director, Officer - President & COO SELL $34.00 6,018 $204,612 28,778 -17.3%
2005-05-02 22:10 2005-04-28 TOCIO MARY ANN Director, Officer - President & COO SELL $33.91 7,000 $237,404 34,796 -16.7%
2005-05-02 22:09 2005-04-29 DUNCAN E TOWNES Director OPT+S $33.36 47,000 $1,567,821 3,200 0.0%
2005-05-02 22:08 2005-04-29 BOLAND ELIZABETH J Officer - CFO & Treasurer SELL $33.69 9,000 $303,175 32,800 -21.5%
2005-04-14 23:32 2005-04-13 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $35.00 100 $3,500 47,520 0.0%
2005-03-23 23:51 2005-03-21 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $34.67 51,082 $1,771,054 47,520 0.0%
2005-02-18 00:40 2005-02-17 TOCIO MARY ANN Director, Officer - President & COO SELL $68.00 1,200 $81,600 14,778 -7.5%
2005-02-15 01:27 2005-02-14 MASON LINDA A Director, Officer - Chairman of the Board SELL $67.10 5,000 $335,500 26,167 -16.0%
2005-02-15 01:26 2005-02-14 BROWN ROGER H Director, Officer - Chairman of the Board SELL $67.10 5,000 $335,500 26,167 -16.0%
2004-11-29 21:41 2004-11-24 DUNCAN E TOWNES Director SELL $60.59 19,000 $1,151,210 76,400 -19.9%
2004-11-18 00:58 2004-11-16 MASON LINDA A Director, Officer - Chairman of the Board SELL $64.00 5,000 $320,000 29,617 -14.4%
2004-11-18 00:57 2004-11-15 DREIER STEPHEN I Officer - Secretary & CAO SELL $63.85 1,105 $70,554 20,584 -5.1%
2004-11-18 00:57 2004-11-16 BROWN ROGER H Director, Officer - Chairman of the Board SELL $64.00 5,000 $320,000 29,617 -14.4%
2004-11-09 21:36 2004-11-05 DREIER STEPHEN I Officer - Secretary & CAO SELL $63.75 3,816 $243,270 21,689 -15.0%
2004-11-09 21:35 2004-11-08 BOLAND ELIZABETH J Officer - CFO & Treasurer OPT+S $62.57 2,682 $167,813 14,500 0.0%
2004-11-05 16:53 2004-11-03 BOLAND ELIZABETH J Officer - CFO & Treasurer SELL $63.50 1,000 $63,500 14,500 -6.5%
2004-11-05 16:53 2004-11-03 BRANDES JOANNE Director OPT+S $63.44 2,400 $152,251 900 0.0%
2004-11-05 16:52 2004-11-03 DREIER STEPHEN I Officer - Secretary & CAO OPT+S $63.60 1,842 $117,151 25,505 0.0%
2004-11-03 20:21 2004-11-02 DREIER STEPHEN I Officer - Secretary & CAO OPT+S $63.60 40 $2,544 25,505 0.0%
2004-11-01 17:09 2004-10-28 BROWN ROGER H Director, Officer - Chairman of the Board SELL $61.75 13,000 $802,731 34,617 -27.3%
2004-11-01 17:08 2004-10-28 MASON LINDA A Director, Officer - Chairman of the Board SELL $61.75 13,000 $802,731 34,617 -27.3%
2004-11-01 17:08 2004-10-28 TOCIO MARY ANN Director, Officer - President & COO OPT+S $60.54 3,085 $186,766 15,978 0.0%
2004-07-28 22:05 2004-07-26 TOCIO MARY ANN Director, Officer - President & COO OPT+S $53.73 10,241 $550,261 15,978 0.0%
2004-07-28 22:04 2004-07-27 DUNCAN E TOWNES Director OPT+S $53.65 19,894 $1,067,313 95,400 0.0%
2004-06-21 23:53 2004-05-28 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $50.00 1,691 $84,550 11,000 0.0%
2004-06-18 23:37 2004-06-16 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $52.00 5,000 $260,000 13,713 0.0%
2004-06-10 23:55 2004-06-09 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $50.00 8,309 $415,450 5,933 0.0%
2004-06-01 22:14 2004-05-28 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $49.05 1,312 $64,355 10,933 0.0%
2004-05-28 22:07 2004-05-27 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $49.00 409 $20,041 11,000 0.0%
2004-05-27 21:58 2004-05-26 LISSY DAVID H Director, Officer - Chief Executive Officer OPT+S $49.00 8,346 $408,954 11,000 0.0%
2004-05-19 23:04 2004-05-18 DUNCAN E TOWNES Director OPT+S $45.22 14,275 $645,571 111,794 0.0%
2004-05-07 20:23 2004-05-05 DUNCAN E TOWNES Director OPT+S $46.75 225 $10,519 2,204 0.0%
2004-04-29 18:43 2004-04-28 BOLAND ELIZABETH J Officer - CFO & Treasurer SELL $48.50 1,000 $48,500 15,100 -6.2%
2004-04-16 20:34 2004-02-17 MASON LINDA A Director, Officer - Chairman of the Board SELL $47.30 4,900 $231,770 65,317 -7.0%
2004-04-16 20:33 2004-02-17 BROWN ROGER H Director, Officer - Chairman of the Board SELL $47.30 4,900 $231,770 65,317 -7.0%
2004-02-25 00:38 2004-02-20 TOCIO MARY ANN Director, Officer - President & COO SELL $45.78 5,000 $228,900 0 -100.0%
2004-02-25 00:38 2004-02-20 BROWN ROGER H Director, Officer - Chairman of the Board SELL $46.06 3,500 $161,210 49,617 -6.6%
2004-02-25 00:37 2004-02-20 MASON LINDA A Director, Officer - Chairman of the Board SELL $46.06 3,500 $161,210 49,617 -6.6%
2004-02-20 23:57 2004-02-19 MASON LINDA A Director, Officer - Chairman of the Board SELL $46.95 10,000 $469,500 53,117 -15.8%
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How to Interpret $BFAM Trades

Not every insider transaction in BRIGHT HORIZONS FAMILY SOLUTIONS INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BFAM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BFAM

Insider activity data for BRIGHT HORIZONS FAMILY SOLUTIONS INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BFAM, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.