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Company Analysis

BFAM Insider Trading

BRIGHT HORIZONS FAMILY SOLUTIONS INC. | Services-Child Day Care Services

Comprehensive Trading Performance Summary

The investment history of corporate insiders at BRIGHT HORIZONS FAMILY SOLUTIONS INC. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Child Day Care Services sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2020-09-10 00:34 2020-09-04 KONDRACKE MARGUERITE Director SELL $136.26 650 $88,566 8,608 -7.0%
2020-08-18 23:03 2020-08-14 TOCIO MARY ANN Director SELL $127.36 3,000 $382,088 73,259 -3.9%
2020-08-13 23:06 2020-08-12 BOLAND ELIZABETH J Officer - Chief Financial Officer SELL $125.56 7,000 $878,954 114,298 -5.8%
2020-08-10 23:25 2020-08-06 Kramer Stephen Howard Director, Officer - CEO & President SELL $121.78 7,009 $853,533 88,525 -7.3%
2020-07-21 01:33 2020-07-20 TOCIO MARY ANN Director SELL $115.56 3,500 $404,460 76,259 -4.4%
2020-07-16 23:49 2020-07-15 BOLAND ELIZABETH J Officer - Chief Financial Officer SELL $115.00 3,000 $345,000 121,298 -2.4%
2020-07-07 00:31 2020-07-01 Kramer Stephen Howard Director, Officer - CEO & President SELL $120.33 4,241 $510,316 95,534 -4.3%
2020-07-01 02:37 2020-06-29 TOCIO MARY ANN Director SELL $110.75 3,500 $387,625 79,759 -4.2%
2020-06-10 23:10 2020-06-09 LAWRENCE LIGHTFOOT SARA Director SELL $132.76 2,011 $266,980 3,946 -33.8%
2020-05-21 23:01 2020-05-19 Alleva Lawrence M Director BUY $107.95 227 $24,505 6,184 +3.8%
2020-05-14 02:23 2020-05-12 Atkinson Julie Director BUY $111.64 1,350 $150,714 3,546 +61.5%
2020-03-10 00:03 2020-03-05 Burke Mary Lou Officer - COO North America Center Ops SELL $154.62 772 $119,367 30,646 -2.5%
2020-02-27 01:20 2020-02-25 Bearfield Maribeth Nash Officer - Chief Human Resources Officer OPT+S $168.69 6,000 $1,012,112 7,417 0.0%
2020-02-20 00:46 2020-02-18 KONDRACKE MARGUERITE Director SELL $171.98 1,000 $171,980 7,457 -11.8%
2020-02-19 01:50 2020-02-13 Casagrande John Guy Officer - General Counsel and Secretary OPT+S $175.00 500 $87,500 1,476 0.0%
2020-02-19 01:49 2020-02-18 Kramer Stephen Howard Officer - CEO & President SELL $172.45 3,500 $603,581 73,175 -4.6%
2020-01-23 01:10 2020-01-21 Kramer Stephen Howard Officer - CEO & President SELL $162.52 3,500 $568,825 76,675 -4.4%
2019-12-07 00:14 2019-12-05 LISSY DAVID H Director, Officer - Exec. Chairman of the Board SELL $150.39 10,000 $1,503,900 297,574 -3.3%
2019-11-26 00:58 2019-11-21 TOCIO MARY ANN Director OPT+S $150.47 20,000 $3,009,380 82,458 0.0%
2019-11-21 01:10 2019-11-20 Kramer Stephen Howard Officer - CEO & President SELL $151.50 3,334 $505,101 80,425 -4.0%
2019-10-17 23:00 2019-10-16 Kramer Stephen Howard Officer - CEO & President SELL $151.68 3,333 $505,550 83,759 -3.8%
2019-09-25 23:14 2019-09-24 BOLAND ELIZABETH J Officer - Chief Financial Officer SELL $156.09 5,263 $821,527 115,628 -4.4%
2019-09-11 23:11 2019-09-11 Kramer Stephen Howard Officer - CEO & President SELL $151.47 3,333 $504,840 87,092 -3.7%
2019-08-30 23:11 2019-08-29 DREIER STEPHEN I Officer - EVP & Corporate Secretary SELL $166.75 2,768 $461,564 17,550 -13.6%
2019-08-27 23:11 2019-08-27 BOLAND ELIZABETH J Officer - Chief Financial Officer SELL $164.26 4,226 $694,160 120,891 -3.4%
2019-08-22 23:17 2019-08-21 BROWN ROGER H Director SELL $165.00 6,500 $1,072,500 15,288 -29.8%
2019-08-22 23:17 2019-08-21 MASON LINDA A Director SELL $165.00 6,500 $1,072,500 15,288 -29.8%
2019-08-19 23:04 2019-08-16 BROWN ROGER H Director SELL $160.00 5,000 $800,000 21,788 -18.7%
2019-08-19 23:04 2019-08-16 MASON LINDA A Director SELL $160.00 5,000 $800,000 21,788 -18.7%
2019-08-09 23:35 2019-08-09 TOCIO MARY ANN Director OPT+S $154.06 20,000 $3,081,200 62,282 0.0%
2019-08-07 23:59 2019-08-06 KONDRACKE MARGUERITE Director OPT+S $149.20 3,000 $447,600 8,457 0.0%
2019-07-17 23:12 2019-07-15 BROWN ROGER H Director SELL $155.00 3,700 $573,500 26,788 -12.1%
2019-07-17 23:11 2019-07-15 MASON LINDA A Director SELL $155.00 3,700 $573,500 26,788 -12.1%
2019-07-08 23:22 2019-07-03 BROWN ROGER H Director SELL $155.00 100 $15,500 30,488 -0.3%
2019-07-08 23:22 2019-07-03 MASON LINDA A Director SELL $155.00 100 $15,500 30,488 -0.3%
2019-07-02 23:02 2019-07-01 DREIER STEPHEN I Officer - EVP & Corporate Secretary SELL $151.84 6,500 $986,960 20,318 -24.2%
2019-06-25 23:04 2019-06-25 BOLAND ELIZABETH J Officer - Chief Financial Officer SELL $149.47 5,000 $747,350 125,117 -3.8%
2019-06-24 23:01 2019-06-20 BROWN ROGER H Director SELL $148.66 4,700 $698,680 30,588 -13.3%
2019-06-24 23:01 2019-06-20 MASON LINDA A Director SELL $148.66 4,700 $698,680 30,588 -13.3%
2019-06-18 23:02 2019-06-18 Kramer Stephen Howard Officer - CEO & President SELL $139.96 4,500 $629,820 90,425 -4.7%
2019-06-07 23:00 2019-06-05 Burke Mary Lou Officer - COO North America Center Ops SELL $139.01 2,556 $355,301 26,574 -8.8%
2019-05-24 23:01 2019-05-22 BOLAND ELIZABETH J Officer - Chief Financial Officer OPT+S $133.23 3,500 $466,305 123,841 0.0%
2019-05-17 23:10 2019-05-16 DREIER STEPHEN I Officer - EVP & Corporate Secretary SELL $133.75 4,000 $535,000 26,818 -13.0%
2019-05-09 23:02 2019-05-07 TOCIO MARY ANN Director OPT+S $130.01 20,000 $2,600,188 61,543 0.0%
2019-04-15 23:02 2019-04-15 Kramer Stephen Howard Officer - CEO & President SELL $127.87 4,000 $511,494 94,925 -4.0%
2019-04-15 23:01 2019-04-15 Burke Mary Lou Officer - COO North America Center Ops SELL $127.84 852 $108,920 29,200 -2.8%
2019-04-03 23:02 2019-04-01 DREIER STEPHEN I Officer - EVP & Corporate Secretary OPT+S $127.75 4,939 $630,957 69,341 0.0%
2019-03-27 23:16 2019-03-27 BOLAND ELIZABETH J Officer - Chief Financial Officer SELL $123.82 3,000 $371,460 127,341 -2.3%
2019-03-15 23:29 2019-03-14 LISSY DAVID H Director, Officer - Exec. Chairman of the Board SELL $124.68 37,673 $4,697,070 325,995 -10.4%
2019-02-28 00:11 2019-02-25 BOLAND ELIZABETH J Officer - Chief Financial Officer SELL $123.12 3,500 $430,920 130,341 -2.6%
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How to Interpret $BFAM Trades

Not every insider transaction in BRIGHT HORIZONS FAMILY SOLUTIONS INC. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $BFAM shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for BFAM

Insider activity data for BRIGHT HORIZONS FAMILY SOLUTIONS INC. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $BFAM, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.