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Company Analysis

DLX Insider Trading

DELUXE CORP | Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work

Comprehensive Trading Performance Summary

The investment history of corporate insiders at DELUXE CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2025-12-12 18:00 2025-12-10 Zint William C Officer - SVP, Chief Financial Officer BUY $21.44 175 $3,752 22,427 +0.8%
2025-09-12 16:40 2025-09-10 Zint William C Officer - SVP, Chief Financial Officer BUY $19.13 175 $3,348 22,252 +0.8%
2025-06-12 17:25 2025-06-11 Zint William C Officer - SVP, Chief Financial Officer BUY $15.88 175 $2,779 22,077 +0.8%
2025-03-13 21:50 2025-03-12 Zint William C Officer - SVP, Chief Financial Officer BUY $15.95 175 $2,791 21,902 +0.8%
2025-03-10 18:58 2025-03-10 McCarthy Barry C Director, Officer - President & CEO BUY $16.45 3,926 $64,583 272,851 +1.5%
2024-12-12 19:46 2024-12-11 Zint William C Officer - SVP, Chief Financial Offier BUY $23.79 120 $2,855 11,704 +1.0%
2024-12-06 22:17 2024-12-05 McCarthy Barry C Director, Officer - President & CEO BUY $23.57 2,290 $53,975 180,960 +1.3%
2024-09-13 19:01 2024-09-12 Zint William C Officer - SVP, Chief Financial Offier BUY $19.06 120 $2,287 11,584 +1.0%
2024-09-12 17:22 2024-09-10 McCarthy Barry C Director, Officer - President & CEO BUY $19.08 2,820 $53,806 178,670 +1.6%
2024-08-06 00:17 2024-03-06 Jeyaprakasam Yogaraj Officer - Chief Tech. & Digital Officer BUY $21.38 906 $19,358 41,942 +2.2%
2024-06-13 17:20 2024-06-12 Zint William C Officer - SVP, Chief Financial Offier BUY $23.00 120 $2,760 11,464 +1.1%
2024-06-11 23:49 2024-06-10 McCarthy Barry C Director, Officer - President & CEO BUY $21.63 2,440 $52,777 175,850 +1.4%
2024-05-09 21:42 2024-05-08 Zint William C Officer - SVP, Chief Financial Offier BUY $21.96 115 $2,525 11,344 +1.0%
2024-03-14 21:43 2024-03-13 McCarthy Barry C Director, Officer - President & CEO BUY $19.25 2,666 $51,321 173,410 +1.6%
2023-07-24 23:22 2023-05-24 Jeyaprakasam Yogaraj Officer - Chief Tech. & Digital Officer BUY $16.31 128 $2,081 17,691 +0.7%
2020-05-18 19:10 2020-05-15 Thomas Christopher Lee Officer - SVP, Chief Revenue Officer BUY $19.53 7,700 $150,345 7,700 +100.0%
2019-11-27 00:58 2019-11-26 REDDIN THOMAS Director SELL $52.50 1,863 $97,808 11,141 -14.3%
2018-11-09 17:11 2018-11-07 Cotter Jeffrey Louis Officer - SVP, General Counsel & Secy BUY $49.20 2,035 $100,122 4,221 +93.1%
2018-11-09 17:10 2018-11-07 Bush Keith A Officer - Sr. Vice President, CFO BUY $49.60 2,020 $100,192 9,851 +25.8%
2018-06-19 23:03 2018-06-15 SCHRAM LEE J Director, Officer - Chief Executive Officer SELL $68.07 7,000 $476,524 261,872 -2.6%
2018-06-12 00:26 2018-06-07 SCHRAM LEE J Director, Officer - Chief Executive Officer SELL $68.08 6,500 $442,493 268,872 -2.4%
2018-06-06 23:28 2018-06-04 SCHRAM LEE J Director, Officer - Chief Executive Officer SELL $68.00 500 $34,000 275,372 -0.2%
2018-05-18 23:11 2018-05-17 SCHRAM LEE J Director, Officer - Chief Executive Officer OPT+S $71.05 49,067 $3,486,210 275,872 0.0%
2018-03-15 23:23 2018-03-13 Filby John D Officer - Sr. V.P., Financial Services OPT+S $74.99 15,900 $1,192,389 18,972 0.0%
2018-02-28 01:10 2018-02-26 SCHRAM LEE J Director, Officer - Chief Executive Officer SELL $73.65 17,370 $1,279,301 275,872 -5.9%
2018-02-28 01:08 2018-02-27 Loosbrock Julie M Officer - Sr. V.P., Human Resources OPT+S $74.21 4,203 $311,886 11,855 0.0%
2018-02-28 01:07 2018-02-26 Godich Peter J Officer - Senior Vice President OPT+S $73.89 3,086 $228,010 12,236 0.0%
2018-01-31 00:12 2018-01-29 McRoberts Malcolm Officer - Senior Vice President, SBS OPT+S $76.45 5,402 $412,983 33,802 0.0%
2018-01-31 00:08 2018-01-29 Loosbrock Julie M Officer - Sr. V.P., Human Resources SELL $76.37 2,198 $167,871 12,036 -15.4%
2017-12-01 00:05 2017-11-29 SCHRAM LEE J Director, Officer - Chief Executive Officer OPT+S $71.32 33,030 $2,355,700 278,639 0.0%
2017-08-02 23:04 2017-07-31 Filby John D Officer - Sr. V.P., Financial Services OPT+S $72.21 18,936 $1,367,369 19,663 0.0%
2017-08-02 23:02 2017-07-31 BALDWIN RONALD C Director SELL $72.41 2,000 $144,820 15,377 -11.5%
2017-03-03 00:31 2017-02-28 McRoberts Malcolm Officer - Senior Vice President, SBS SELL $75.05 3,950 $296,448 31,306 -11.2%
2017-03-03 00:30 2017-02-28 Godich Peter J Officer - Senior Vice President SELL $75.27 3,098 $233,186 12,575 -19.8%
2017-03-03 00:29 2017-02-28 Mathews Michael S Officer - Vice President, CIO OPT+S $75.05 8,040 $603,402 5,772 0.0%
2017-03-03 00:28 2017-02-28 Loosbrock Julie M Officer - Sr. V.P., Human Resources OPT+S $74.40 6,558 $487,899 13,276 0.0%
2017-02-07 00:15 2017-02-03 McGrath Don J Director SELL $73.34 5,000 $366,700 25,764 -16.3%
2016-12-01 01:55 2016-11-28 BALDWIN RONALD C Director SELL $69.11 2,500 $172,764 15,524 -13.9%
2016-11-16 00:19 2016-11-14 SCHRAM LEE J Director, Officer - Chief Executive Officer OPT+S $66.43 39,312 $2,611,496 278,158 0.0%
2016-09-07 23:14 2016-09-06 Metviner Neil Director SELL $69.23 8,000 $553,840 12,333 -39.3%
2016-06-06 23:19 2016-06-03 McRoberts Malcolm Officer - Senior Vice President, SBS OPT+S $66.06 9,580 $632,855 31,605 0.0%
2016-06-06 23:16 2016-06-02 Godich Peter J Officer - Senior Vice President SELL $65.97 2,000 $131,940 14,443 -12.2%
2016-05-13 01:20 2016-05-11 Loosbrock Julie M Officer - Sr. V.P., Human Resources OPT+S $63.75 2,230 $142,163 17,658 0.0%
2016-05-13 01:17 2016-05-11 Godich Peter J Officer - Senior Vice President OPT+S $64.01 2,085 $133,461 16,443 0.0%
2016-05-13 00:44 2016-05-12 Peterson Terry D Officer - SVP & CFO OPT+S $62.70 11,332 $710,516 32,431 0.0%
2016-05-13 00:40 2016-05-10 BALDWIN RONALD C Director SELL $63.72 3,500 $223,020 18,024 -16.3%
2016-03-04 00:32 2016-03-02 ODWYER MARY ANN Director SELL $58.78 1,210 $71,124 32,984 -3.5%
2015-10-30 23:32 2015-10-28 SCARFONE ANTHONY C Officer - Sr. VP, General Counsel & Secy OPT+S $60.02 14,540 $872,707 24,344 0.0%
2015-08-12 23:41 2015-08-12 Godich Peter J Officer - Senior Vice President OPT+S $62.73 1,630 $102,250 14,603 0.0%
2015-08-12 23:39 2015-08-11 McRoberts Malcolm Officer - Senior Vice President, SBS OPT+S $63.47 5,688 $361,017 25,848 0.0%
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How to Interpret $DLX Trades

Not every insider transaction in DELUXE CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $DLX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for DLX

Insider activity data for DELUXE CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $DLX, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.