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Company Analysis

HOME Insider Trading

HOME | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HOME provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2021-07-12 23:09 2021-07-09 Anand Sumit Officer - CHIEF INFORMATION OFFICER SELL $36.74 100 $3,674 4,836 -2.0%
2021-06-24 21:11 2021-06-22 Bracken Laura L. Officer - CHIEF ACCOUNTING OFFICER OPT+S $36.84 7,500 $276,273 1,702 0.0%
2021-06-08 23:06 2021-06-07 Stauffer Chad C Officer - CHIEF MERCHANDISING OFFICER SELL $36.95 1,896 $70,057 14,748 -11.4%
2021-06-02 23:21 2021-05-30 Stauffer Chad C Officer - CHIEF MERCHANDISING OFFICER SELL $37.54 223 $8,371 16,644 -1.3%
2021-05-10 23:18 2021-05-06 Knudson Jeffrey R Officer - CHIEF FINANCIAL OFFICER OPT+S $35.00 22,871 $800,485 20,261 0.0%
2021-04-06 23:05 2021-04-05 Broussard Mary Jane Officer - CAO AND GENERAL COUNSEL SELL $27.96 228 $6,375 30,007 -0.8%
2021-04-06 23:05 2021-04-05 Sheetz Ashley F Officer - CHIEF MARKETING OFFICER SELL $27.96 388 $10,848 6,815 -5.4%
2021-04-06 23:05 2021-04-05 McLeod Norman E Officer - CHIEF DEVELOPMENT OFFICER SELL $27.12 924 $25,056 7,902 -10.5%
2021-04-06 23:05 2021-04-05 Bracken Laura L. Officer - CHIEF ACCOUNTING OFFICER SELL $27.96 111 $3,104 1,702 -6.1%
2021-04-06 23:05 2021-04-05 Corsa Peter SG Officer - PRESIDENT AND COO SELL $27.96 1,002 $28,016 13,903 -6.7%
2021-04-01 23:36 2021-03-30 Knudson Jeffrey R Officer - CHIEF FINANCIAL OFFICER SELL $25.86 2,539 $65,659 20,261 -11.1%
2021-04-01 23:29 2021-03-30 McLeod Norman E Officer - CHIEF DEVELOPMENT OFFICER SELL $25.86 1,234 $31,911 8,826 -12.3%
2021-04-01 23:28 2021-04-01 Bracken Laura L. Officer - CHIEF ACCOUNTING OFFICER OPT+S $29.00 2,906 $84,274 1,813 0.0%
2021-03-31 00:16 2021-03-28 McLeod Norman E Officer - CHIEF DEVELOPMENT OFFICER OPT+S $28.17 11,023 $310,505 10,060 0.0%
2021-03-31 00:14 2021-03-28 Knudson Jeffrey R Officer - CHIEF FINANCIAL OFFICER OPT+S $28.18 22,675 $638,934 22,800 0.0%
2021-03-31 00:12 2021-03-28 Anand Sumit Officer - CHIEF INFORMATION OFFICER SELL $28.42 390 $11,084 4,936 -7.3%
2021-03-31 00:10 2021-03-28 Stauffer Chad C Officer - CHIEF MERCHANDISING OFFICER SELL $28.42 445 $12,647 16,867 -2.6%
2021-03-31 00:08 2021-03-28 Sheetz Ashley F Officer - CHIEF MARKETING OFFICER SELL $28.42 834 $23,702 7,203 -10.4%
2021-03-31 00:06 2021-03-28 Broussard Mary Jane Officer - CAO AND GENERAL COUNSEL SELL $28.42 459 $13,045 30,235 -1.5%
2021-03-31 00:02 2021-03-28 Corsa Peter SG Officer - PRESIDENT AND COO SELL $28.42 1,710 $48,598 14,905 -10.3%
2021-03-23 00:28 2021-03-19 Stauffer Chad C Officer - CHIEF MERCHANDISING OFFICER OPT+S $29.71 2,426 $72,082 17,312 0.0%
2021-03-16 23:17 2021-03-12 Stauffer Chad C Officer - CHIEF MERCHANDISING OFFICER OPT+S $30.00 26,927 $807,810 17,312 0.0%
2021-03-12 00:15 2021-03-10 Sheetz Ashley F Officer - CHIEF MARKETING OFFICER OPT+S $29.00 13,656 $396,024 8,037 0.0%
2021-01-27 00:05 2021-01-25 Sheetz Ashley F Officer - CHIEF MARKETING OFFICER OPT+S $25.92 99,254 $2,572,703 8,037 0.0%
2021-01-26 00:42 2021-01-21 McLeod Norman E Officer - CHIEF DEVELOPMENT OFFICER OPT+S $24.90 13,071 $325,468 10,462 0.0%
2021-01-26 00:35 2021-01-21 Knudson Jeffrey R Officer - CHIEF FINANCIAL OFFICER OPT+S $24.83 21,849 $542,511 23,626 0.0%
2021-01-09 05:44 2021-01-06 SOSIN CLIFFORD 10% owner BUY $17.55 275,007 $4,825,685 11,078,735 +2.5%
2021-01-08 05:46 2021-01-05 SOSIN CLIFFORD 10% owner BUY $16.37 169,993 $2,783,108 10,803,728 +1.6%
2021-01-07 05:47 2021-01-04 SOSIN CLIFFORD 10% owner BUY $15.68 200,000 $3,136,540 10,633,735 +1.9%
2020-11-07 00:18 2020-11-05 AEA Management (Cayman) Ltd 10% owner SELL $16.93 10,536,504 $178,383,013 0 -100.0%
2020-11-07 00:16 2020-11-05 AEA INVESTORS LP 10% owner SELL $16.93 10,536,504 $178,383,013 0 -100.0%
2020-10-27 23:40 2020-10-26 Bracken Laura L. Officer - Chief Accounting Officer OPT+S $22.14 3,222 $71,335 896 0.0%
2020-10-20 23:16 2020-10-16 Bird Lewis L III Director, Officer - Chairman, CEO and President OPT+S $21.95 6,959 $152,735 33,000 0.0%
2020-10-20 23:13 2020-10-16 Corsa Peter SG Officer - President and COO OPT+S $21.94 11,675 $256,160 16,615 0.0%
2020-10-15 00:23 2020-10-12 Knudson Jeffrey R Officer - Chief Financial Officer SELL $19.90 5,245 $104,376 23,626 -18.2%
2020-10-15 00:21 2020-10-12 Corsa Peter SG Officer - President and COO OPT+S $20.00 35,020 $700,400 16,615 0.0%
2020-10-15 00:19 2020-10-12 Bird Lewis L III Director, Officer - Chairman, CEO and President OPT+S $20.00 20,877 $417,540 33,000 0.0%
2020-09-28 23:08 2020-09-25 Crevoiserat Joanne C. Director BUY $14.05 13,526 $190,000 37,403 +56.6%
2020-09-25 22:41 2020-09-23 Bird Lewis L III Director, Officer - Chairman, CEO and President BUY $14.31 3,477 $49,748 36,477 +10.5%
2020-09-22 23:36 2020-09-21 FRANCIS PHILIP L Director BUY $14.60 10,000 $146,046 82,883 +13.7%
2020-09-02 23:27 2020-09-01 Bird Lewis L III Director, Officer - Chairman, CEO and President OPT+S $20.00 20,877 $417,542 33,000 0.0%
2020-09-02 23:25 2020-09-01 Sheetz Ashley F Officer - Chief Marketing Officer OPT+S $22.44 35,000 $785,225 8,037 0.0%
2020-09-02 23:23 2020-09-01 McLeod Norman E Officer - Chief Development Officer OPT+S $22.00 192,436 $4,233,861 12,912 0.0%
2020-09-02 23:21 2020-09-01 Corsa Peter SG Officer - President and COO OPT+S $20.00 35,019 $700,394 16,615 0.0%
2020-03-20 03:38 2020-03-17 SOSIN CLIFFORD 10% owner BUY $2.35 518,007 $1,215,503 10,433,735 +5.2%
2020-03-18 00:09 2020-03-16 SOSIN CLIFFORD 10% owner BUY $2.90 430,098 $1,245,306 9,915,728 +4.5%
2020-03-17 00:40 2020-03-13 SOSIN CLIFFORD 10% owner BUY $3.17 670,310 $2,124,883 9,485,630 +7.6%
2019-10-04 04:00 2019-10-01 SOSIN CLIFFORD 10% owner BUY $9.59 470,106 $4,508,740 8,815,320 +5.6%
2019-09-11 02:48 2019-09-09 Corsa Peter SG Officer - President and COO BUY $7.86 6,393 $50,218 8,653 +282.9%
2019-09-11 02:47 2019-09-09 FRANCIS PHILIP L Director BUY $7.84 21,125 $165,603 72,883 +40.8%
SHOW ENTRIES
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How to Interpret $HOME Trades

Not every insider transaction in HOME is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HOME shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HOME

Insider activity data for HOME is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HOME, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.