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Company Analysis

HRI Insider Trading

HERC HOLDINGS INC | Services-Miscellaneous Equipment Rental & Leasing

Comprehensive Trading Performance Summary

The investment history of corporate insiders at HERC HOLDINGS INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Services-Miscellaneous Equipment Rental & Leasing sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2025-06-05 23:44 2025-06-02 Cunningham Christian J Officer - SVP & Chief HR Officer BUY $0.00 1 $0 50,401 +0.0%
2024-11-09 00:11 2024-11-06 Silber Lawrence Harris Director, Officer - President & CEO SELL $237.41 45,816 $10,877,199 167,566 -21.5%
2024-11-07 00:40 2024-11-06 Cunningham Christian J Officer - SVP & Chief HR Officer SELL $242.28 4,350 $1,053,918 48,111 -8.3%
2024-11-06 00:20 2024-11-01 Humphrey Mark Officer - SVP & Chief Financial Officer SELL $210.09 2,625 $551,489 24,160 -9.8%
2024-10-30 23:31 2024-10-29 Cunningham Christian J Officer - SVP & Chief HR Officer SELL $213.85 7,568 $1,618,417 52,461 -12.6%
2024-10-29 23:17 2024-10-29 Sheek Samuel Wade Officer - SVP & Chief Legal Officer SELL $213.12 5,000 $1,065,600 21,586 -18.8%
2024-10-25 23:15 2024-10-24 Kelly Michael A Director SELL $208.83 3,880 $810,260 13,774 -22.0%
2024-08-27 23:53 2024-08-26 Birnbaum Aaron Officer - SVP & Chief Operating Officer SELL $146.71 10,000 $1,467,057 38,232 -20.7%
2024-08-01 23:19 2024-07-31 Peres Tamir Officer - SVP&Chief Information Officer SELL $159.03 5,821 $925,714 35,415 -14.1%
2024-05-15 23:29 2024-05-13 Silber Lawrence Harris Director, Officer - President & CEO SELL $158.81 20,000 $3,176,122 213,382 -8.6%
2024-05-13 23:26 2024-05-10 Cunningham Christian J Officer - SVP & Chief HR Officer OPT+S $155.37 6,607 $1,026,559 60,029 0.0%
2024-04-29 23:28 2024-04-25 Birnbaum Aaron Officer - SVP & Chief Operating Officer OPT+S $152.33 5,844 $890,228 48,232 0.0%
2024-03-18 23:26 2024-03-15 Peres Tamir Officer - SVP&Chief Information Officer SELL $159.10 3,545 $564,010 41,236 -7.9%
2024-03-09 00:33 2024-03-06 Cunningham Christian J Officer - SVP & Chief HR Officer SELL $165.33 2,597 $429,362 60,029 -4.1%
2024-03-07 00:28 2024-03-05 Schumacher Mark Alan Officer - VP & Chief Accounting Officer SELL $168.84 1,500 $253,260 3,474 -30.2%
2024-03-07 00:26 2024-03-04 Silber Lawrence Harris Director, Officer - President & CEO OPT+S $167.46 6,599 $1,105,082 233,382 0.0%
2024-03-01 00:27 2024-02-29 Silber Lawrence Harris Director, Officer - President & CEO SELL $156.85 19,543 $3,065,411 233,382 -7.7%
2023-12-20 00:12 2023-12-14 Schumacher Mark Alan Officer - VP, CAO and Controller SELL $147.11 811 $119,306 3,322 -19.6%
2023-09-13 23:27 2023-09-11 Silber Lawrence Harris Director, Officer - President & CEO SELL $128.85 4,000 $515,386 221,010 -1.8%
2023-06-20 23:21 2023-06-15 Cunningham Christian J Officer - SVP & Chief HR Officer OPT+S $125.27 9,973 $1,249,347 57,088 0.0%
2023-03-03 00:28 2023-03-01 Silber Lawrence Harris Director, Officer - President & CEO OPT+S $145.06 3,401 $493,349 225,010 0.0%
2023-03-01 00:43 2023-02-27 Birnbaum Aaron Officer - SVP & Chief Operating Officer OPT+S $141.69 6,141 $870,132 44,809 0.0%
2023-02-22 01:08 2023-02-17 Silber Lawrence Harris Director, Officer - President & CEO OPT+S $149.95 16,714 $2,506,259 227,393 0.0%
2023-02-11 02:10 2023-02-10 ICAHN CARL C 10% owner SELL $150.81 77,560 $11,696,824 2,853,421 -2.6%
2023-02-10 01:24 2023-02-07 ICAHN CARL C 10% owner SELL $155.94 142,039 $22,149,704 2,930,981 -4.6%
2023-02-07 01:11 2023-02-02 ICAHN CARL C 10% owner SELL $158.81 142,250 $22,590,509 3,073,020 -4.4%
2023-02-02 01:36 2023-01-30 ICAHN CARL C 10% owner SELL $153.62 119,934 $18,424,153 3,215,270 -3.6%
2023-01-28 01:31 2023-01-25 ICAHN CARL C 10% owner SELL $150.30 135,628 $20,384,848 3,335,204 -3.9%
2023-01-25 01:20 2023-01-20 ICAHN CARL C 10% owner SELL $144.17 113,456 $16,356,759 3,470,832 -3.2%
2023-01-20 01:21 2023-01-17 ICAHN CARL C 10% owner SELL $143.35 112,157 $16,078,177 3,584,288 -3.0%
2022-12-15 01:35 2022-12-12 ICAHN CARL C 10% owner SELL $134.20 244,714 $32,840,864 3,696,445 -6.2%
2022-12-13 00:47 2022-12-09 Irion Mark Officer - SVP & CFO SELL $131.37 4,194 $550,966 47,520 -8.1%
2022-11-30 00:30 2022-11-25 ICAHN CARL C 10% owner SELL $133.63 4,444 $593,852 3,941,159 -0.1%
2022-11-24 01:28 2022-11-21 ICAHN CARL C 10% owner SELL $133.46 69,518 $9,277,608 3,945,603 -1.7%
2022-11-18 00:17 2022-11-15 ICAHN CARL C 10% owner SELL $134.69 7,720 $1,039,807 4,015,121 -0.2%
2022-09-08 00:15 2022-06-10 Birnbaum Aaron Officer - SVP & Chief Operating Officer BUY $116.36 55 $6,444 28,004 +0.2%
2022-07-19 23:36 2022-03-10 Irion Mark Officer - SVP & CFO BUY $130.95 376 $49,183 51,714 +0.7%
2021-11-18 01:21 2021-11-16 ICAHN CARL C 10% owner SELL $187.13 191,611 $35,856,952 4,022,841 -4.5%
2021-11-04 23:41 2021-11-04 Browning James H Director BUY $184.80 4 $750 7,065 +0.1%
2021-11-02 03:32 2021-10-28 ICAHN CARL C 10% owner SELL $181.04 76,103 $13,777,428 4,214,452 -1.8%
2021-10-28 03:15 2021-10-25 ICAHN CARL C 10% owner SELL $178.74 204,234 $36,505,643 4,290,555 -4.5%
2021-06-01 23:25 2021-05-28 Peres Tamir Officer - SVP&Chief Information Officer SELL $113.00 3,962 $447,706 20,685 -16.1%
2021-05-10 23:34 2021-05-06 Cunningham Christian J Officer - SVP & Chief HR Officer SELL $109.99 7,829 $861,107 33,804 -18.8%
2021-05-10 23:32 2021-05-06 Silber Lawrence Harris Director, Officer - President & CEO SELL $110.36 25,000 $2,759,000 141,660 -15.0%
2021-02-24 00:20 2021-02-22 Birnbaum Aaron Officer - SVP & Chief Operating Officer OPT+S $81.84 629 $51,477 21,954 0.0%
2020-12-12 00:25 2020-12-09 Silber Lawrence Harris Director, Officer - President & CEO OPT+S $65.85 70,176 $4,621,279 139,750 0.0%
2020-03-16 23:17 2020-03-13 HENKEL HERBERT L Director BUY $22.45 10,000 $224,489 20,000 +100.0%
2019-03-09 00:14 2019-03-06 Salomone Mary P Director BUY $42.00 300 $12,600 366 +454.5%
2018-11-29 00:16 2018-11-27 HENKEL HERBERT L Director BUY $34.68 10,000 $346,800 10,000 +100.0%
2017-11-15 00:15 2017-11-10 HOLLEY JEAN K Director BUY $54.78 1,400 $76,692 3,442 +68.6%
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How to Interpret $HRI Trades

Not every insider transaction in HERC HOLDINGS INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $HRI shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for HRI

Insider activity data for HERC HOLDINGS INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $HRI, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.