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Company Analysis

PCLN Insider Trading

PCLN | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at PCLN provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-02-17 00:13 2018-02-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,850.86 123 $227,656 5,065 -2.4%
2018-01-19 00:59 2018-01-16 Tans Gillian Officer - President & CEO, Booking.com SELL $1,930.71 122 $235,547 5,188 -2.3%
2017-12-20 00:27 2017-12-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,772.94 122 $216,299 5,310 -2.2%
2017-11-28 01:06 2017-11-22 Docter Jan L Director SELL $1,764.52 1,200 $2,117,424 978 -55.1%
2017-11-18 00:36 2017-11-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,715.78 123 $211,041 5,432 -2.2%
2017-10-18 23:26 2017-10-16 Tans Gillian Officer - President & CEO, Booking.com SELL $1,940.00 122 $236,680 5,555 -2.1%
2017-09-20 00:04 2017-09-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,845.97 122 $225,208 5,677 -2.1%
2017-08-18 04:26 2017-08-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,880.38 123 $231,287 5,799 -2.1%
2017-08-14 23:56 2017-08-10 Docter Jan L Director SELL $1,875.90 2,500 $4,689,740 2,000 -55.6%
2017-07-18 23:24 2017-07-14 Tans Gillian Officer - President & CEO, Booking.com SELL $1,949.47 122 $237,835 5,922 -2.0%
2017-06-19 23:09 2017-06-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,814.00 122 $221,308 6,044 -2.0%
2017-05-17 23:05 2017-05-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,817.97 123 $223,610 6,166 -2.0%
2017-04-19 23:24 2017-04-17 Tans Gillian Officer - President & CEO, Booking.com SELL $1,743.00 122 $212,646 6,289 -1.9%
2017-03-17 23:08 2017-03-15 MILLONES PETER J Officer - Executive VP, General Counsel SELL $1,765.14 3,052 $5,387,193 3,603 -45.9%
2017-03-17 23:07 2017-03-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,772.78 122 $216,279 6,411 -1.9%
2017-03-08 00:44 2017-03-06 Finnegan Daniel J Officer - Chief Financial Officer SELL $1,730.38 3,052 $5,281,125 14,801 -17.1%
2017-03-04 00:29 2016-03-01 Docter Jan L Director SELL $1,730.25 1,812 $3,135,213 6,000 -23.2%
2017-02-18 00:16 2017-02-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,631.30 131 $213,700 5,134 -2.5%
2017-02-04 01:02 2017-02-01 Fogel Glenn D Officer - CEO and President SELL $1,570.70 1,000 $1,570,702 19,991 -4.8%
2017-02-04 01:01 2017-02-01 BOYD JEFFERY H Director, Officer - Exec Chairman of the Board SELL $1,570.51 3,000 $4,711,537 65,989 -4.3%
2017-01-20 01:35 2017-01-17 Tans Gillian Officer - President & CEO, Booking.com SELL $1,544.00 131 $202,264 5,265 -2.4%
2017-01-05 02:33 2017-01-04 Fogel Glenn D Officer - CEO and President SELL $1,488.76 1,000 $1,488,763 20,991 -4.5%
2017-01-05 02:32 2017-01-03 BOYD JEFFERY H Director, Officer - Exec Chairman of the Board SELL $1,477.17 3,000 $4,431,518 69,989 -4.1%
2016-12-17 00:35 2016-12-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,520.00 130 $197,600 5,396 -2.4%
2016-12-10 00:22 2016-12-07 Fogel Glenn D Officer - Hd Worldwide Strat & Planning SELL $1,516.32 1,000 $1,516,324 21,991 -4.3%
2016-12-03 00:11 2016-12-01 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,486.12 3,000 $4,458,347 73,439 -3.9%
2016-11-17 00:08 2016-11-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,499.97 131 $196,496 5,526 -2.3%
2016-11-03 23:26 2016-11-02 Fogel Glenn D Officer - Hd Worldwide Strat & Planning SELL $1,453.23 1,000 $1,453,229 23,091 -4.2%
2016-11-03 23:25 2016-11-01 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,472.08 3,000 $4,416,231 83,139 -3.5%
2016-10-17 23:15 2016-10-14 Tans Gillian Officer - President & CEO, Booking.com SELL $1,450.25 131 $189,983 5,657 -2.3%
2016-10-13 00:36 2016-10-03 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,474.69 186 $274,292 86,139 -0.2%
2016-10-08 00:02 2016-10-05 Fogel Glenn D Officer - Hd Worldwide Strat & Planning SELL $1,497.95 1,000 $1,497,950 24,091 -4.0%
2016-10-05 23:29 2016-10-03 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,468.40 3,000 $4,405,188 86,139 -3.4%
2016-09-19 23:26 2016-09-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,431.98 130 $186,157 5,788 -2.2%
2016-09-10 00:03 2016-09-07 Fogel Glenn D Officer - Hd Worldwide Strat & Planning SELL $1,434.75 1,000 $1,434,750 25,131 -3.8%
2016-09-06 23:12 2016-09-01 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,415.00 3,000 $4,244,997 89,139 -3.3%
2016-08-17 23:35 2016-08-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,408.00 131 $184,448 5,918 -2.2%
2016-08-02 23:44 2016-08-01 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,353.90 3,000 $4,061,702 92,139 -3.2%
2016-07-19 23:16 2016-07-15 Tans Gillian Officer - President & CEO, Booking.com SELL $1,327.89 131 $173,954 6,049 -2.1%
2016-07-05 23:53 2016-07-01 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,266.92 3,000 $3,800,757 95,139 -3.1%
2016-05-18 23:10 2016-05-16 Tans Gillian Officer - President & CEO, Booking.com SELL $1,281.95 131 $167,935 6,310 -2.0%
2016-05-12 23:09 2016-05-10 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,261.54 166 $209,416 0 -100.0%
2016-05-04 23:14 2016-05-02 BOYD JEFFERY H Director, Officer - Interim CEO & President SELL $1,334.09 3,000 $4,002,284 94,826 -3.1%
2016-05-04 23:13 2016-05-02 Tans Gillian Officer - President & CEO, Booking.com SELL $1,349.00 161 $217,189 2,496 -6.1%
2016-04-19 23:07 2016-04-15 Tans Gillian Officer - President & COO, Booking.com SELL $1,333.67 131 $174,711 2,657 -4.7%
2016-04-05 23:56 2016-04-01 BOYD JEFFERY H Director SELL $1,282.20 3,000 $3,846,597 97,826 -3.0%
2016-04-05 23:54 2016-04-01 Tans Gillian Officer - President & COO, Booking.com SELL $1,278.00 161 $205,758 2,788 -5.5%
2016-03-18 23:37 2016-03-17 Finnegan Daniel J Officer - Chief Financial Officer SELL $1,341.94 5,871 $7,878,524 18,240 -24.3%
2016-03-16 23:15 2016-03-15 MILLONES PETER J Officer - Executive VP, General Counsel SELL $1,321.38 5,871 $7,757,838 6,792 -46.4%
2016-03-16 23:14 2016-03-15 Tans Gillian Officer - President & COO, Booking.com SELL $1,315.15 130 $170,970 2,949 -4.2%
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How to Interpret $PCLN Trades

Not every insider transaction in PCLN is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $PCLN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for PCLN

Insider activity data for PCLN is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $PCLN, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.