SBUX Insider Trading
STARBUCKS CORP | Retail-Eating & Drinking Places
Comprehensive Trading Performance Summary
The investment history of corporate insiders at STARBUCKS CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Eating & Drinking Places sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2025-11-14 03:53 | 2025-11-10 | KNUDSTORP JORGEN VIG | Director | BUY | $85.00 | 11,700 | $994,500 | 53,096 | +28.3% |
| 2024-12-04 03:13 | 2024-11-29 | KELLY SARA | Officer - evp, chief partner officer | OPT+S | $101.37 | 19,102 | $1,936,370 | 46,115 | 0.0% |
| 2024-11-23 01:15 | 2024-11-21 | Ruggeri Rachel | Officer - evp, cfo | SELL | $99.54 | 1,491 | $148,414 | 80,124 | -1.8% |
| 2024-11-19 02:23 | 2024-11-15 | Ruggeri Rachel | Officer - evp, cfo | SELL | $99.07 | 1,452 | $143,850 | 65,648 | -2.2% |
| 2024-09-18 01:30 | 2024-09-06 | KNUDSTORP JORGEN VIG | Director | BUY | $91.50 | 380 | $34,770 | 36,242 | +1.1% |
| 2024-08-20 00:33 | 2024-08-15 | Conway Michael Aaron | Officer - ceo, North America | SELL | $94.03 | 3,250 | $305,598 | 75,054 | -4.2% |
| 2024-08-16 01:29 | 2024-08-13 | Ruggeri Rachel | Officer - interim ceo and evp, cfo | SELL | $91.16 | 3,290 | $299,916 | 62,502 | -5.0% |
| 2024-06-19 01:13 | 2024-06-14 | Conway Michael Aaron | Officer - ceo, North America | SELL | $80.00 | 3,250 | $260,000 | 78,304 | -4.0% |
| 2024-05-25 00:20 | 2024-05-22 | Ruggeri Rachel | Officer - evp, cfo | SELL | $80.00 | 3,750 | $300,000 | 65,431 | -5.4% |
| 2024-05-24 01:32 | 2024-05-21 | KELLY SARA | Officer - evp, chief partner officer | SELL | $77.50 | 250 | $19,375 | 46,191 | -0.5% |
| 2024-04-25 01:59 | 2024-04-22 | KELLY SARA | Officer - evp, chief partner officer | SELL | $88.00 | 250 | $22,000 | 46,441 | -0.5% |
| 2024-04-18 00:33 | 2024-04-15 | Conway Michael Aaron | Officer - ceo, North America | SELL | $85.39 | 3,250 | $277,518 | 81,199 | -3.8% |
| 2024-03-26 01:17 | 2024-03-21 | KELLY SARA | Officer - evp, chief partner officer | SELL | $92.63 | 250 | $23,158 | 46,924 | -0.5% |
| 2024-03-07 02:18 | 2024-03-04 | Ruggeri Rachel | Officer - evp, cfo | SELL | $93.06 | 3,221 | $299,746 | 69,181 | -4.4% |
| 2024-02-23 02:24 | 2024-02-21 | KELLY SARA | Officer - evp, chief partner officer | SELL | $93.86 | 250 | $23,465 | 46,963 | -0.5% |
| 2024-02-17 02:36 | 2024-02-15 | Conway Michael Aaron | Officer - group president International | SELL | $94.03 | 3,250 | $305,598 | 84,153 | -3.7% |
| 2024-01-24 02:33 | 2024-01-22 | KELLY SARA | Officer - evp, chief partner officer | SELL | $93.78 | 250 | $23,445 | 47,213 | -0.5% |
| 2023-12-23 02:04 | 2023-12-21 | KELLY SARA | Officer - evp, chief partner officer | SELL | $95.00 | 250 | $23,750 | 47,434 | -0.5% |
| 2023-11-23 01:03 | 2023-11-21 | KELLY SARA | Officer - evp, chief partner officer | SELL | $104.45 | 250 | $26,113 | 47,532 | -0.5% |
| 2023-11-21 01:49 | 2023-11-16 | Ruggeri Rachel | Officer - evp, cfo | SELL | $106.20 | 842 | $89,420 | 74,185 | -1.1% |
| 2023-11-17 02:20 | 2023-11-15 | Ruggeri Rachel | Officer - evp, cfo | SELL | $105.66 | 504 | $53,253 | 75,027 | -0.7% |
| 2023-11-16 05:32 | 2023-11-14 | Conway Michael Aaron | Officer - group president International | SELL | $104.77 | 6,500 | $681,005 | 72,822 | -8.2% |
| 2023-06-23 23:12 | 2023-06-21 | Ruggeri Rachel | Officer - evp, cfo | SELL | $100.60 | 679 | $68,307 | 54,761 | -1.2% |
| 2023-02-24 03:14 | 2023-02-21 | Ruggeri Rachel | Officer - evp, cfo | SELL | $105.50 | 736 | $77,648 | 56,028 | -1.3% |
| 2023-02-16 02:24 | 2023-02-13 | Jenkins Zabrina | Officer - acting evp, general counsel | OPT+S | $108.48 | 2,962 | $321,317 | 38,258 | 0.0% |
| 2023-01-12 02:13 | 2023-01-09 | Ruggeri Rachel | Officer - evp, cfo | SELL | $106.50 | 3,960 | $421,740 | 57,962 | -6.4% |
| 2022-12-13 03:57 | 2022-12-08 | Shih Clara | Director | SELL | $103.29 | 7,000 | $723,002 | 13,661 | -33.9% |
| 2022-11-29 03:03 | 2022-11-23 | Conway Michael Aaron | Officer - group president International | SELL | $99.14 | 15,320 | $1,518,809 | 68,579 | -18.3% |
| 2022-09-17 01:01 | 2022-09-15 | HOBSON MELLODY L | Director | BUY | $92.58 | 54,750 | $5,068,536 | 433,254 | +14.5% |
| 2022-09-17 00:59 | 2022-09-15 | Jenkins Zabrina | Officer - acting evp, general counsel | OPT+S | $93.00 | 4,020 | $373,860 | 36,337 | 0.0% |
| 2022-09-17 00:56 | 2022-09-15 | ALLISON RICHARD E JR | Director | BUY | $92.53 | 10,000 | $925,320 | 23,658 | +73.2% |
| 2022-05-17 01:45 | 2022-05-12 | SCHULTZ HOWARD D | Director, Officer - interim ceo | BUY | $68.85 | 72,500 | $4,991,690 | 19,606,960 | +0.4% |
| 2022-05-13 01:24 | 2022-05-10 | SCHULTZ HOWARD D | Director, Officer - interim ceo | BUY | $72.67 | 137,500 | $9,991,685 | 19,534,460 | +0.7% |
| 2021-12-15 03:06 | 2021-12-10 | Lis Angela | Officer - evp, chief partner officer | SELL | $116.88 | 6,000 | $701,280 | 37,422 | -13.8% |
| 2021-12-11 03:56 | 2021-12-08 | JOHNSON KEVIN R | Director, Officer - president and ceo | OPT+S | $116.09 | 250,000 | $29,021,500 | 469,145 | 0.0% |
| 2021-11-25 03:15 | 2021-11-22 | Conway Michael Aaron | Officer - group president International | OPT+S | $111.50 | 47,088 | $5,250,265 | 55,093 | 0.0% |
| 2021-11-25 02:59 | 2021-11-23 | Woods Gina | Officer - evp, Public Affairs | SELL | $113.41 | 4,030 | $457,042 | 27,930,559 | 0.0% |
| 2021-08-11 03:05 | 2021-08-06 | CULVER JOHN | Officer - group pres, N America & coo | OPT+S | $119.00 | 148,619 | $17,685,958 | 341,366 | 0.0% |
| 2021-08-04 23:35 | 2021-08-02 | CULVER JOHN | Officer - group pres, N America & coo | OPT+S | $122.33 | 3,600 | $440,384 | 341,366 | 0.0% |
| 2021-07-31 02:33 | 2021-07-29 | JOHNSON KEVIN R | Director, Officer - president and ceo | OPT+S | $122.81 | 359,177 | $44,110,671 | 346,532 | 0.0% |
| 2021-04-08 01:09 | 2021-04-05 | JOHNSON KEVIN R | Director, Officer - president and ceo | OPT+S | $111.07 | 170,000 | $18,881,509 | 345,934 | 0.0% |
| 2021-04-03 01:55 | 2021-04-01 | JOHNSON KEVIN R | Director, Officer - president and ceo | OPT+S | $109.12 | 153,290 | $16,727,342 | 345,934 | 0.0% |
| 2021-03-31 23:26 | 2021-03-29 | Gonzalez Rachel A | Officer - evp, general counsel | OPT+S | $109.51 | 82,894 | $9,077,307 | 79,146 | 0.0% |
| 2021-02-19 01:00 | 2021-02-16 | CULVER JOHN | Officer - group pres, Int'l & Channel | OPT+S | $106.51 | 48,749 | $5,192,207 | 340,687 | 0.0% |
| 2020-12-15 23:55 | 2020-12-11 | Lis Angela | Officer - evp, chief partner officer | SELL | $103.22 | 4,500 | $464,491 | 28,562 | -13.6% |
| 2020-11-28 01:09 | 2020-11-25 | Ramo Joshua Cooper | Director | SELL | $98.28 | 2,925 | $287,469 | 25,200 | -10.4% |
| 2020-11-19 05:03 | 2020-11-17 | JOHNSON KEVIN R | Director, Officer - president and ceo | OPT+S | $98.43 | 107,764 | $10,606,920 | 344,500 | 0.0% |
| 2020-11-14 02:30 | 2020-11-11 | TERUEL JAVIER G | Director | OPT+S | $95.70 | 46,778 | $4,476,421 | 116,923 | 0.0% |
| 2020-11-13 04:06 | 2020-11-09 | JOHNSON KEVIN R | Director, Officer - president and ceo | OPT+S | $96.78 | 107,764 | $10,429,120 | 296,937 | 0.0% |
| 2020-11-06 01:57 | 2020-11-03 | Ramo Joshua Cooper | Director | SELL | $88.13 | 9,650 | $850,406 | 28,125 | -25.5% |
How to Interpret $SBUX Trades
Not every insider transaction in STARBUCKS CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SBUX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for SBUX
Insider activity data for STARBUCKS CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SBUX, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.