SBUX Insider Trading
STARBUCKS CORP | Retail-Eating & Drinking Places
Comprehensive Trading Performance Summary
The investment history of corporate insiders at STARBUCKS CORP provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Eating & Drinking Places sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2014-12-16 03:06 | 2014-12-11 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $84.00 | 70,300 | $5,905,418 | 16,780,907 | 0.0% |
| 2014-12-13 03:44 | 2014-12-10 | Helm Lucy Lee | Officer - evp, gen. counsel & secretary | OPT+S | $83.60 | 8,020 | $670,444 | 61,342 | 0.0% |
| 2014-12-12 02:30 | 2014-12-09 | CULVER JOHN | Officer - group pres, CAP, Channel Dev | OPT+S | $82.77 | 100,000 | $8,277,330 | 110,332 | 0.0% |
| 2014-12-11 03:16 | 2014-12-08 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $84.03 | 340,300 | $28,595,443 | 16,955,907 | 0.0% |
| 2014-11-20 02:21 | 2014-11-17 | BURROWS CLIFFORD | Officer - group pres. US, Americas | OPT+S | $77.78 | 95,000 | $7,389,205 | 97,224 | 0.0% |
| 2014-09-05 00:11 | 2014-09-02 | SHENNAN JAMES G JR | Director | OPT+S | $77.66 | 10,982 | $852,813 | 13,509 | 0.0% |
| 2014-08-26 01:48 | 2014-08-21 | LEE OLDEN C | Director | OPT+S | $77.86 | 21,962 | $1,709,959 | 23,797 | 0.0% |
| 2014-08-16 00:45 | 2014-08-13 | CULVER JOHN | Officer - group pres, CAP, Channel Dev | SELL | $76.72 | 25,000 | $1,918,083 | 95,064 | -20.8% |
| 2014-08-01 01:18 | 2014-07-29 | ULLMAN MYRON E III | Director | OPT+S | $78.55 | 21,962 | $1,725,157 | 7,000 | 0.0% |
| 2014-07-31 00:51 | 2014-07-28 | JOHNSON KEVIN R | Director | OPT+S | $78.92 | 4,960 | $391,443 | 32,322 | 0.0% |
| 2013-12-18 02:16 | 2013-12-13 | ULLMAN MYRON E III | Director | BUY | $76.43 | 7,000 | $535,010 | 17,000 | +70.0% |
| 2013-12-17 00:58 | 2013-12-12 | CULVER JOHN | Officer - group pres, CAP, Channel Dev | SELL | $76.89 | 20,000 | $1,537,800 | 123,317 | -14.0% |
| 2013-12-13 02:08 | 2013-12-10 | Helm Lucy Lee | Officer - evp, gen. counsel & secretary | OPT+S | $77.03 | 12,500 | $962,813 | 61,744 | 0.0% |
| 2013-11-28 00:57 | 2013-11-25 | Alstead Troy | Officer - cfo, group pres Business Srv | OPT+S | $80.65 | 114,807 | $9,258,840 | 100,545 | 0.0% |
| 2013-11-28 00:56 | 2013-11-25 | BURROWS CLIFFORD | Officer - group pres., Americas EMEA | SELL | $80.66 | 35,000 | $2,823,062 | 102,006 | -25.5% |
| 2013-11-26 02:11 | 2013-11-21 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $81.44 | 557,000 | $45,362,748 | 18,489,468 | 0.0% |
| 2013-09-18 01:03 | 2013-09-13 | CULVER JOHN | Officer - group pres, CAP, Channel Dev | OPT+S | $75.30 | 40,100 | $3,019,502 | 157,241 | 0.0% |
| 2013-09-14 01:07 | 2013-09-11 | BRADLEY WILLIAM W | Director | OPT+S | $74.33 | 10,982 | $816,292 | 16,368 | 0.0% |
| 2013-09-06 01:01 | 2013-09-03 | BURROWS CLIFFORD | Officer - group pres., Americas EMEA | OPT+S | $71.59 | 70,021 | $5,012,817 | 156,095 | 0.0% |
| 2013-08-31 00:12 | 2013-08-28 | SHENNAN JAMES G JR | Director | OPT+S | $71.08 | 19,698 | $1,400,035 | 10,402 | 0.0% |
| 2013-08-22 01:25 | 2013-08-19 | HOBSON MELLODY L | Director | BUY | $70.60 | 141,573 | $9,995,719 | 141,573 | +100.0% |
| 2013-08-07 01:34 | 2013-08-02 | Alstead Troy | Officer - cfo and cao | OPT+S | $74.11 | 33,910 | $2,513,006 | 146,324 | 0.0% |
| 2013-08-07 01:30 | 2013-08-02 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $74.16 | 418,000 | $30,998,211 | 18,580,169 | 0.0% |
| 2013-06-13 01:16 | 2013-06-10 | Alstead Troy | Officer - cfo and cao | OPT+S | $66.12 | 63,385 | $4,190,699 | 153,102 | 0.0% |
| 2013-06-01 01:26 | 2013-05-29 | Helm Lucy Lee | Officer - evp, gen. counsel & secretary | OPT+S | $63.26 | 4,529 | $286,520 | 66,846 | 0.0% |
| 2013-05-18 01:15 | 2013-05-15 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $63.89 | 500,000 | $31,943,150 | 18,580,169 | 0.0% |
| 2013-05-17 01:01 | 2013-05-14 | SHENNAN JAMES G JR | Director | OPT+S | $63.00 | 18,376 | $1,157,688 | 10,368 | 0.0% |
| 2013-05-14 01:18 | 2013-05-09 | BURROWS CLIFFORD | Officer - pres, Americas and US | OPT+S | $62.31 | 103,725 | $6,463,053 | 156,095 | 0.0% |
| 2013-05-04 01:09 | 2013-05-01 | GATES ROBERT M | Director | BUY | $60.49 | 3,300 | $199,601 | 9,888 | +50.1% |
| 2013-05-03 01:07 | 2013-04-30 | JOHNSON KEVIN R | Director | OPT+S | $60.55 | 20,000 | $1,211,022 | 29,359 | 0.0% |
| 2013-03-16 01:57 | 2013-03-13 | CULVER JOHN | Officer - pres, Starbucks Coffee CAP | OPT+S | $58.66 | 43,814 | $2,569,993 | 156,987 | 0.0% |
| 2013-03-08 02:23 | 2013-03-05 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | SELL | $57.13 | 1,000,000 | $57,126,800 | 18,580,169 | -5.1% |
| 2013-03-06 02:26 | 2013-03-01 | WEATHERUP CRAIG | Director | OPT+S | $54.78 | 39,396 | $2,158,243 | 0 | 0.0% |
| 2013-02-14 01:59 | 2013-02-11 | ULLMAN MYRON E III | Director | OPT+S | $56.10 | 20,000 | $1,122,092 | 10,000 | 0.0% |
| 2013-02-06 03:19 | 2013-02-01 | HOBSON MELLODY L | Director | OPT+S | $56.99 | 32,000 | $1,823,779 | 26,419 | 0.0% |
| 2013-02-06 03:17 | 2013-02-04 | Helm Lucy Lee | Officer - evp, gen. counsel & secretary | OPT+S | $56.18 | 6,000 | $337,097 | 66,732 | 0.0% |
| 2013-02-02 02:11 | 2013-01-30 | Gass Michelle | Officer - pres, Starbucks Coffee EMEA | OPT+S | $55.62 | 104,449 | $5,809,432 | 92,044 | 0.0% |
| 2012-12-15 03:05 | 2012-12-12 | Alstead Troy | Officer - cfo and cao | OPT+S | $53.55 | 118,570 | $6,349,317 | 153,102 | 0.0% |
| 2012-12-15 02:59 | 2012-12-12 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $53.89 | 610,883 | $32,922,134 | 17,423,950 | 0.0% |
| 2012-12-15 02:54 | 2012-12-12 | CULVER JOHN | Officer - pres, Starbucks Coffee CAP | OPT+S | $53.52 | 25,000 | $1,338,048 | 156,929 | 0.0% |
| 2012-12-15 02:48 | 2012-12-12 | BURROWS CLIFFORD | Officer - pres, Americas and US | SELL | $53.39 | 50,000 | $2,669,610 | 156,095 | -24.3% |
| 2012-12-15 02:46 | 2012-12-12 | ULLMAN MYRON E III | Director | OPT+S | $53.46 | 19,396 | $1,036,992 | 10,000 | 0.0% |
| 2012-12-14 03:13 | 2012-12-11 | WEATHERUP CRAIG | Director | OPT+S | $53.43 | 18,376 | $981,894 | 0 | 0.0% |
| 2012-12-12 04:39 | 2012-12-10 | Helm Lucy Lee | Officer - evp, gen. counsel & secretary | OPT+S | $53.15 | 5,000 | $265,741 | 71,857 | 0.0% |
| 2012-12-12 04:37 | 2012-12-07 | SCHULTZ HOWARD D | Director, Officer - chairman, president and ceo | OPT+S | $53.34 | 1,394,064 | $74,354,355 | 17,423,950 | 0.0% |
| 2012-12-08 02:44 | 2012-12-05 | LEE OLDEN C | Director | OPT+S | $52.01 | 72,553 | $3,773,213 | 23,747 | 0.0% |
| 2012-12-06 02:04 | 2012-12-03 | LEE OLDEN C | Director | OPT+S | $52.00 | 26,843 | $1,395,868 | 23,747 | 0.0% |
| 2012-11-30 02:18 | 2012-11-27 | ULLMAN MYRON E III | Director | OPT+S | $50.71 | 20,000 | $1,014,190 | 10,000 | 0.0% |
| 2012-11-28 02:26 | 2012-11-23 | ULLMAN MYRON E III | Director | OPT+S | $50.81 | 20,000 | $1,016,218 | 10,000 | 0.0% |
| 2012-11-22 03:08 | 2012-11-19 | BURROWS CLIFFORD | Officer - pres, Americas and US | OPT+S | $49.70 | 138,791 | $6,898,149 | 206,095 | 0.0% |
How to Interpret $SBUX Trades
Not every insider transaction in STARBUCKS CORP is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $SBUX shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for SBUX
Insider activity data for STARBUCKS CORP is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $SBUX, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.