UA Insider Trading
Under Armour, Inc. | Apparel & Other Finishd Prods of Fabrics & Similar Matl
Comprehensive Trading Performance Summary
The investment history of corporate insiders at Under Armour, Inc. provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Apparel & Other Finishd Prods of Fabrics & Similar Matl sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2026-01-30 02:18 | 2026-01-27 | WATSA V PREM ET AL | 10% owner | BUY | $6.23 | 2,641,105 | $16,445,633 | 43,000,872 | +6.5% |
| 2026-01-22 04:02 | 2026-01-16 | WATSA V PREM ET AL | 10% owner | BUY | $5.77 | 8,607,267 | $49,684,588 | 18,064,622 | +91.0% |
| 2026-01-03 01:15 | 2025-12-30 | WATSA V PREM ET AL | 10% owner | BUY | $5.12 | 13,182,469 | $67,444,148 | 9,457,355 | +100.0% |
| 2025-12-30 05:36 | 2025-12-22 | WATSA V PREM ET AL | 10% owner | BUY | $4.53 | 15,681,964 | $70,964,023 | 7,779,364 | +100.0% |
| 2025-08-22 00:46 | 2025-08-21 | Sweeney Robert John | Director | BUY | $4.88 | 100,000 | $488,200 | 133,696 | +296.8% |
| 2025-08-19 23:19 | 2025-08-18 | El-Erian Mohamed | Director | BUY | $5.20 | 100,000 | $519,960 | 111,650 | +858.4% |
| 2025-08-15 03:29 | 2025-08-13 | Aumen Eric J | Officer - Chief Accounting Officer | BUY | $4.89 | 2,045 | $10,000 | 91,796 | +2.3% |
| 2025-08-15 03:28 | 2025-08-13 | Fitzpatrick Dawn N. | Director | BUY | $4.93 | 100,000 | $493,000 | 133,696 | +296.8% |
| 2025-06-06 00:39 | 2025-06-03 | Shadman Mehri | Officer - Chief Legal Officer | SELL | $6.15 | 16,287 | $100,084 | 191,796 | -7.8% |
| 2024-12-04 05:22 | 2024-12-02 | Bergman David | Officer - Chief Financial Officer | SELL | $9.09 | 30,000 | $272,604 | 494,210 | -5.7% |
| 2024-11-20 04:15 | 2024-11-15 | Shadman Mehri | Officer - Chief Legal Officer | SELL | $8.78 | 26,879 | $235,925 | 172,899 | -13.5% |
| 2023-06-02 23:33 | 2023-05-31 | Plank Kevin A | Director, Officer, 10% owner - Exec. Chair & Brand Chief | SELL | $6.13 | 16,000,000 | $98,080,000 | 0 | -100.0% |
| 2023-02-15 00:03 | 2023-02-10 | Rocker Tchernavia | Officer - Chief Administrative Officer | SELL | $9.32 | 69,823 | $650,689 | 260,291 | -21.2% |
| 2022-06-01 23:32 | 2022-05-27 | Gibbs David W | Director | BUY | $9.50 | 50,000 | $474,820 | 50,000 | +100.0% |
| 2022-03-02 01:07 | 2022-02-28 | Maheshwari Aditya | Officer - Chief Accounting Officer | SELL | $15.64 | 2,899 | $45,340 | 58,506 | -4.7% |
| 2021-11-16 00:14 | 2021-11-12 | Bergman David | Officer - Chief Financial Officer | SELL | $21.29 | 3,500 | $74,524 | 313,578 | -1.1% |
| 2021-11-11 01:49 | 2021-11-09 | Browne Colin | Officer - Chief Operating Officer | SELL | $21.04 | 47,550 | $1,000,276 | 369,224 | -11.4% |
| 2021-11-11 00:21 | 2021-11-08 | Plank Kevin A | Director, Officer, 10% owner - Exec. Chairman and Brand Chief | SELL | $21.14 | 386,678 | $8,174,334 | 3,252,750 | -10.6% |
| 2021-11-09 02:42 | 2021-11-04 | Plank Kevin A | Director, Officer, 10% owner - Exec. Chairman and Brand Chief | SELL | $21.81 | 863,322 | $18,829,916 | 3,329,235 | -20.6% |
| 2021-08-24 23:28 | 2021-08-24 | SANDERS HARVEY | Director | SELL | $20.57 | 10,405 | $214,070 | 319,168 | -3.2% |
| 2020-12-22 00:14 | 2020-12-17 | Stanton John Patrick | Officer - EVP, General Counsel | SELL | $15.22 | 1,007 | $15,331 | 0 | -100.0% |
| 2020-04-02 00:07 | 2016-08-03 | Plank Kevin A | Director, Officer, 10% owner - Exec. Chairman and Brand Chief | SELL | $26.71 | 398 | $10,630 | 0 | -100.0% |
| 2019-11-28 00:21 | 2019-11-26 | Eskridge Kevin | Officer - Chief Product Officer | SELL | $15.84 | 19,348 | $306,561 | 174,412 | -10.0% |
| 2019-08-13 23:49 | 2019-08-12 | Eskridge Kevin | Officer - Chief Product Officer | SELL | $17.69 | 56,500 | $999,462 | 196,374 | -22.3% |
| 2019-02-26 00:21 | 2019-02-22 | Fipps Paul | Officer - Chief Digital Officer | SELL | $19.49 | 23,247 | $453,014 | 362,784 | -6.0% |
| 2018-12-01 00:07 | 2018-11-30 | Bergman David | Officer - Chief Financial Officer | SELL | $22.00 | 2,500 | $55,000 | 157,666 | -1.6% |
| 2018-11-08 00:07 | 2018-11-06 | Bergman David | Officer - Chief Financial Officer | SELL | $21.30 | 5,000 | $106,500 | 160,166 | -3.0% |
| 2018-08-23 23:42 | 2018-08-22 | Bergman David | Officer - Chief Financial Officer | SELL | $19.89 | 5,000 | $99,455 | 165,166 | -2.9% |
| 2018-05-14 23:21 | 2018-05-11 | Frisk Patrik | Officer - President & COO | BUY | $16.62 | 14,000 | $232,721 | 14,000 | +100.0% |
| 2018-05-08 23:07 | 2018-05-07 | LaRose Jason | Officer - President, North America | SELL | $16.17 | 35,000 | $566,031 | 169,619 | -17.1% |
| 2018-05-07 23:42 | 2018-05-07 | McDermott William R | Director | OPT+S | $16.08 | 6,349 | $102,096 | 80,167 | 0.0% |
| 2018-05-04 23:49 | 2018-05-03 | SANDERS HARVEY | Director | SELL | $16.29 | 6,372 | $103,800 | 257,439 | -2.4% |
| 2018-03-02 00:49 | 2018-02-28 | Chandler Kerry D | Officer - Chief Human Resources Officer | SELL | $15.09 | 19,643 | $296,466 | 131,878 | -13.0% |
| 2017-12-08 00:14 | 2017-12-06 | Fipps Paul | Officer - Chief Technology Officer | SELL | $11.61 | 1,500 | $17,417 | 172,170 | -0.9% |
| 2017-05-12 00:07 | 2017-05-09 | McDermott William R | Director | SELL | $19.85 | 4,717 | $93,609 | 66,270 | -6.6% |
| 2017-05-11 23:28 | 2017-05-09 | SANDERS HARVEY | Director | SELL | $19.79 | 4,717 | $93,360 | 243,380 | -1.9% |
| 2017-05-11 23:28 | 2017-05-10 | Krongard A B | Director | SELL | $19.70 | 4,717 | $92,939 | 73,939 | -6.0% |
| 2017-05-11 23:22 | 2017-05-09 | Chandler Kerry D | Officer - Chief Human Resources Officer | SELL | $19.79 | 5,965 | $118,071 | 114,108 | -5.0% |
| 2016-08-29 23:14 | 2016-08-25 | Fipps Paul | Officer - Chief Information Officer | SELL | $42.16 | 1,980 | $83,471 | 12,801 | -13.4% |
| 2016-08-26 21:21 | 2016-08-25 | MIRCHIN MATTHEW C | Officer - President of North America | SELL | $42.92 | 16,015 | $687,365 | 29,869 | -34.9% |
| 2016-08-25 23:56 | 2016-08-24 | Maurath Karl-Heinz | Officer - Chief Revenue Officer | SELL | $43.34 | 54,632 | $2,367,685 | 25,840 | -67.9% |
| 2016-08-19 00:07 | 2016-08-17 | COLTHARP DOUGLAS E | Director | OPT+S | $41.78 | 6,648 | $277,761 | 60,820 | 0.0% |
| 2016-08-09 00:07 | 2016-08-05 | Adams Byron K JR | Director | SELL | $40.00 | 34,726 | $1,389,040 | 46,293 | -42.9% |
| 2016-04-27 01:21 | 2016-04-25 | MIRCHIN MATTHEW C | Officer - President of North America | OPT+S | $46.43 | 26,377 | $1,224,784 | 45,884 | 0.0% |
| 2016-04-27 01:21 | 2016-04-25 | Krongard A B | Director | OPT+S | $46.40 | 8,400 | $389,768 | 116,297 | 0.0% |
| 2016-04-27 01:21 | 2016-04-25 | SANDERS HARVEY | Director | OPT+S | $46.42 | 8,400 | $389,948 | 235,426 | 0.0% |
| 2016-04-27 01:21 | 2016-04-26 | HARDY JAMES H JR | Officer - EVP, Global Operations | SELL | $46.69 | 32,500 | $1,517,295 | 38,009 | -46.1% |
| 2016-04-27 01:21 | 2016-04-25 | Thurston Robin | Officer - Chief Digital Officer | SELL | $46.47 | 17,140 | $796,479 | 37,492 | -31.4% |
| 2016-02-04 00:21 | 2016-02-01 | KATZ KAREN | Director | BUY | $83.68 | 2,000 | $167,360 | 2,000 | +100.0% |
| 2015-11-25 03:35 | 2015-11-24 | McDermott William R | Director | OPT+S | $92.55 | 8,400 | $777,415 | 59,139 | 0.0% |
How to Interpret $UA Trades
Not every insider transaction in Under Armour, Inc. is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $UA shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for UA
Insider activity data for Under Armour, Inc. is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $UA, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.