URBN Insider Trading
URBAN OUTFITTERS INC | Retail-Family Clothing Stores
Comprehensive Trading Performance Summary
The investment history of corporate insiders at URBAN OUTFITTERS INC provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Retail-Family Clothing Stores sector.
Transactions on Chart
Open Full Chart| Filing Date | Trade Date | Reporting Person | Relationship | Type | Price | Qty | Total, $ | Owned After | Change, % |
|---|---|---|---|---|---|---|---|---|---|
| 2025-12-04 02:13 | 2025-12-01 | Hayne Margaret | Director, Officer - Co-President & CCO | SELL | $75.96 | 18,666 | $1,417,914 | 2,393,390 | -0.8% |
| 2025-12-04 02:11 | 2025-12-01 | HAYNE RICHARD A | Director, Officer, 10% owner - CEO & Chairman of the Board | SELL | $75.96 | 40,000 | $3,038,500 | 2,393,390 | -1.6% |
| 2025-12-02 01:03 | 2025-11-26 | Hayne Margaret | Director, Officer - Co-President & CCO | SELL | $75.13 | 18,666 | $1,402,322 | 2,412,056 | -0.8% |
| 2025-12-02 01:03 | 2025-11-26 | HAYNE RICHARD A | Director, Officer, 10% owner - CEO & Chairman of the Board | SELL | $75.13 | 40,000 | $3,005,080 | 2,412,056 | -1.6% |
| 2025-10-15 00:00 | 2025-10-10 | HAYNE RICHARD A | Director, Officer, 10% owner - CEO & Chairman of the Board | SELL | $70.29 | 40,000 | $2,811,400 | 2,430,722 | -1.6% |
| 2025-10-15 00:00 | 2025-10-10 | Hayne Margaret | Director, Officer - Co-President & CCO | SELL | $70.29 | 18,666 | $1,311,940 | 2,430,722 | -0.8% |
| 2025-10-09 00:03 | 2025-10-07 | Smith Tricia D | Officer - Global CEO Anthropologie Group | SELL | $69.77 | 3,400 | $237,204 | 10,077 | -25.2% |
| 2025-09-12 00:18 | 2025-09-10 | Egan Mary | Director | SELL | $70.12 | 1,000 | $70,120 | 14,250 | -6.6% |
| 2025-06-12 00:29 | 2025-06-11 | Smith Tricia D | Officer - Global CEO Anthropologie Group | OPT+S | $70.52 | 4,500 | $317,340 | 13,477 | 0.0% |
| 2025-06-03 00:56 | 2025-05-29 | Hayne Margaret | Director, Officer - Co-President & CCO | SELL | $72.59 | 80,000 | $5,807,048 | 87,350 | -47.8% |
| 2025-06-03 00:56 | 2025-05-29 | HAYNE RICHARD A | Director, Officer, 10% owner - CEO & Chairman of the Board | SELL | $72.59 | 80,000 | $5,807,048 | 87,350 | -47.8% |
| 2025-05-30 00:06 | 2025-05-27 | Campbell Kotzman Kelly | Director | SELL | $75.10 | 6,800 | $510,694 | 4,750 | -58.9% |
| 2025-05-30 00:03 | 2025-05-27 | CHERKEN HARRY S JR | Director | OPT+S | $74.15 | 35,000 | $2,595,149 | 480,296 | 0.0% |
| 2025-05-30 00:02 | 2025-05-27 | Marein-Efron Melanie | Officer - Chief Financial Officer | SELL | $73.36 | 20,000 | $1,467,200 | 5,036 | -79.9% |
| 2025-05-30 00:01 | 2025-05-27 | Hayne Azeez | Officer - Chief Administrative Officer | SELL | $73.00 | 12,856 | $938,488 | 0 | -100.0% |
| 2025-03-19 00:07 | 2025-03-14 | Marein-Efron Melanie | Officer - Chief Financial Officer | SELL | $50.22 | 2,000 | $100,430 | 19,628 | -9.2% |
| 2025-03-13 00:42 | 2025-03-10 | Smith Tricia D | Officer - Global CEO Anthropologie Group | OPT+S | $53.94 | 10,000 | $539,380 | 12,601 | 0.0% |
| 2025-03-13 00:39 | 2025-03-11 | Hayne Azeez | Officer - Chief Administrative Officer | OPT+S | $54.75 | 11,676 | $639,221 | 0 | 0.0% |
| 2025-03-06 01:05 | 2025-03-03 | MCDONALD WESLEY S | Director | SELL | $58.44 | 8,300 | $485,052 | 15,450 | -34.9% |
| 2025-03-06 01:02 | 2025-03-03 | Conforti Frank | Officer - Co-President & COO | SELL | $60.05 | 36,555 | $2,195,011 | 0 | -100.0% |
| 2025-01-23 01:00 | 2025-01-21 | CHERKEN HARRY S JR | Director | SELL | $50.50 | 15,000 | $757,500 | 495,296 | -2.9% |
| 2025-01-15 01:02 | 2025-01-10 | CHERKEN HARRY S JR | Director | SELL | $57.31 | 55,000 | $3,152,111 | 510,296 | -9.7% |
| 2024-09-11 00:08 | 2024-09-06 | Smith Tricia D | Officer - Global CEO Anthropologie Group | SELL | $35.29 | 11,730 | $413,963 | 0 | -100.0% |
| 2024-07-17 00:05 | 2024-07-12 | CHERKEN HARRY S JR | Director | SELL | $48.30 | 5,000 | $241,481 | 565,296 | -0.9% |
| 2024-05-30 00:03 | 2024-05-28 | Hayne Azeez | Officer - Chief Administrative Officer | SELL | $41.78 | 13,967 | $583,541 | 0 | -100.0% |
| 2024-03-14 00:02 | 2024-03-12 | Marein-Efron Melanie | Officer - Chief Financial Officer | SELL | $40.72 | 6,000 | $244,290 | 908 | -86.9% |
| 2024-03-14 00:01 | 2024-03-12 | Smith Tricia D | Officer - Global CEO Anthropologie Group | SELL | $40.74 | 6,250 | $254,625 | 6,353 | -49.6% |
| 2024-03-14 00:01 | 2024-03-12 | Hayne Azeez | Officer - Chief Administrative Officer | SELL | $41.00 | 2,878 | $117,998 | 0 | -100.0% |
| 2024-03-13 00:08 | 2024-03-08 | Marein-Efron Melanie | Officer - Chief Financial Officer | OPT+S | $42.23 | 3,345 | $141,259 | 6,908 | 0.0% |
| 2024-03-13 00:06 | 2024-03-11 | Hayne Azeez | Officer - Chief Administrative Officer | OPT+S | $40.75 | 2,878 | $117,279 | 2,878 | 0.0% |
| 2024-03-06 01:31 | 2024-03-01 | Conforti Frank | Officer - Co-President & COO | SELL | $42.27 | 36,604 | $1,547,354 | 0 | -100.0% |
| 2024-03-06 01:30 | 2024-03-01 | Hayne Azeez | Officer - Chief Administrative Officer | SELL | $41.95 | 4,517 | $189,466 | 0 | -100.0% |
| 2024-03-06 01:29 | 2024-03-01 | MCDONALD WESLEY S | Director | OPT+S | $41.90 | 10,000 | $418,950 | 19,000 | 0.0% |
| 2024-03-06 01:28 | 2024-03-01 | Morgenfeld Todd R | Director | OPT+S | $42.55 | 10,000 | $425,450 | 19,000 | 0.0% |
| 2023-10-03 23:05 | 2023-09-29 | Smith Tricia D | Officer - Global CEO Anthropologie | SELL | $32.94 | 5,372 | $176,953 | 0 | -100.0% |
| 2023-06-14 00:04 | 2023-06-12 | Morgenfeld Todd R | Director | OPT+S | $32.58 | 5,000 | $162,900 | 19,000 | 0.0% |
| 2023-05-31 00:26 | 2023-05-26 | Marein-Efron Melanie | Officer - Chief Financial Officer | SELL | $31.24 | 16,036 | $500,917 | 1,000 | -94.1% |
| 2023-04-14 23:12 | 2023-04-13 | Hayne Azeez | Officer - Chief Administrative Officer | OPT+S | $26.25 | 16,116 | $423,045 | 0 | 0.0% |
| 2023-03-07 01:22 | 2023-03-03 | Conforti Frank | Officer - Co-President & COO | SELL | $27.28 | 42,000 | $1,145,760 | 2,361 | -94.7% |
| 2023-03-02 01:07 | 2023-02-28 | Hayne Azeez | Officer - Chief Administrative Officer | OPT+S | $26.96 | 9,073 | $244,608 | 0 | 0.0% |
| 2022-11-16 01:10 | 2022-11-14 | Hayne Azeez | Officer - Chief Administrative Officer | SELL | $25.02 | 4,095 | $102,457 | 0 | -100.0% |
| 2022-11-16 01:08 | 2022-11-11 | Conforti Frank | Officer - Co-President & COO | SELL | $25.00 | 10,000 | $250,000 | 25,960 | -27.8% |
| 2022-03-23 00:23 | 2022-03-21 | Hayne Azeez | Officer - CAO & General Counsel | SELL | $26.61 | 5,000 | $133,025 | 4,095 | -55.0% |
| 2021-11-18 01:02 | 2021-11-16 | Hayne Azeez | Officer - CAO & General Counsel | SELL | $38.00 | 1,100 | $41,800 | 8,827 | -11.1% |
| 2021-11-05 00:01 | 2021-11-03 | Hayne Azeez | Officer - CAO & General Counsel | SELL | $35.00 | 1,100 | $38,500 | 9,927 | -10.0% |
| 2021-06-11 00:08 | 2021-06-09 | Hayne Margaret | Director, Officer - Co-President, CCO | SELL | $37.89 | 53,390 | $2,022,984 | 5,047,406 | -1.0% |
| 2021-06-03 00:37 | 2021-05-28 | Singh Cassidy Sukhinder | Director | OPT+S | $39.03 | 30,000 | $1,170,966 | 0 | 0.0% |
| 2021-06-03 00:34 | 2021-05-28 | Morgenfeld Todd R | Director | OPT+S | $39.35 | 5,000 | $196,756 | 0 | 0.0% |
| 2021-06-03 00:26 | 2021-06-01 | MCDONALD WESLEY S | Director | OPT+S | $39.67 | 10,000 | $396,700 | 0 | 0.0% |
| 2021-05-29 01:25 | 2021-05-26 | Marein-Efron Melanie | Officer - Chief Financial Officer | SELL | $40.00 | 2,593 | $103,720 | 0 | -100.0% |
How to Interpret $URBN Trades
Not every insider transaction in URBAN OUTFITTERS INC is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $URBN shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.
Data Source & Accuracy for URBN
Insider activity data for URBAN OUTFITTERS INC is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $URBN, allowing you to follow the capital of those with the most intimate knowledge of the company.
UNDERSTANDING THE DATA
FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.
TRADE DATE: The actual day the insider executed the purchase or sale in the market.
INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.
OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.
CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.
TRADE TYPES DEFINITIONS
BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.
SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.
OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.