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Company Analysis

WHR Insider Trading

WHIRLPOOL CORP /DE/ | Household Appliances

Comprehensive Trading Performance Summary

The investment history of corporate insiders at WHIRLPOOL CORP /DE/ provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Household Appliances sector.

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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2016-09-08 23:28 2016-09-07 SZCZUPAK DAVID T Officer - EXECUTIVE VICE PRESIDENT OPT+S $181.33 10,307 $1,868,982 22,317 0.0%
2016-08-09 22:56 2016-08-05 Bitzer Marc R Director, Officer - PRES & CHIEF OPERATING OFFICER OPT+S $190.00 9,510 $1,806,900 0 0.0%
2016-08-09 22:52 2016-08-05 FETTIG JEFF M Director, Officer - CHAIRMAN AND CEO OPT+S $189.42 91,000 $17,237,338 0 0.0%
2016-08-04 22:21 2016-08-02 Bitzer Marc R Director, Officer - PRES & CHIEF OPERATING OFFICER OPT+S $190.00 1,012 $192,280 0 0.0%
2016-08-02 23:33 2016-07-29 Peters James W Officer - EXEC VICE PRESIDENT AND CFO OPT+S $193.35 2,929 $566,324 10,379 0.0%
2016-08-02 23:31 2016-08-01 Brega Joao Carlos Officer - EXECUTIVE VICE PRESIDENT OPT+S $193.43 14,166 $2,740,196 19,591 0.0%
2016-05-12 23:35 2016-05-10 Venturelli Larry M Officer - EXEC. VICE PRESIDENT AND CFO OPT+S $176.21 20,428 $3,599,649 0 0.0%
2016-05-12 23:29 2016-05-11 WHITE MICHAEL D Director BUY $172.78 2,700 $466,494 2,700 +100.0%
2016-05-12 23:21 2016-05-10 SZCZUPAK DAVID T Officer - EXECUTIVE VICE PRESIDENT SELL $177.11 11,000 $1,948,264 27,817 -28.3%
2016-05-04 17:28 2016-05-02 Bitzer Marc R Director, Officer - PRES & CHIEF OPERATING OFFICER SELL $175.00 4,257 $744,975 53,154 -7.4%
2016-02-19 23:10 2016-02-17 Dietz Diane M. Director BUY $139.62 1,000 $139,620 4,463 +28.9%
2015-11-10 18:23 2015-11-06 PEREZ WILLIAM D Director BUY $154.17 1,000 $154,173 6,238 +19.1%
2015-05-12 23:16 2015-05-11 PEREZ WILLIAM D Director BUY $188.79 1,000 $188,786 5,238 +23.6%
2015-05-06 23:40 2015-05-04 PEREZ WILLIAM D Director BUY $179.76 1,000 $179,758 8,941 +12.6%
2015-02-28 00:13 2015-02-26 Berrozpe Esther F Officer - EXECUTIVE VICE PRESIDENT SELL $212.42 1,796 $381,501 4,820 -27.1%
2015-02-25 05:46 2015-02-24 Kuehn Christopher J Officer - VICE PRESIDENT AND CONTROLLER OPT+S $214.19 2,483 $531,834 454 0.0%
2015-02-25 05:41 2015-02-24 SZCZUPAK DAVID T Officer - EXECUTIVE VICE PRESIDENT OPT+S $214.08 4,000 $856,310 21,200 0.0%
2015-02-25 05:39 2015-02-20 Liotine Joseph T. Officer - EXEC VICE PRESIDENT & PRES NA OPT+S $212.51 2,080 $442,012 5,437 0.0%
2015-02-25 05:30 2015-02-20 Venturelli Larry M Officer - EXEC. VICE PRESIDENT AND CFO OPT+S $212.65 35,886 $7,631,251 0 0.0%
2015-02-25 05:29 2015-02-20 TODMAN MICHAEL Director, Officer - VICE CHAIRMAN OPT+S $212.26 37,680 $7,997,945 20,511 0.0%
2015-02-25 05:27 2015-02-23 FETTIG JEFF M Director, Officer - CHAIRMAN AND CEO OPT+S $213.41 83,200 $17,755,429 53,897 0.0%
2015-02-25 05:23 2015-02-20 Bitzer Marc R Officer - VICE CHAIRMAN OPT+S $212.05 16,906 $3,584,848 19,624 0.0%
2015-02-25 05:20 2015-02-20 Berrozpe Esther F Officer - EXECUTIVE VICE PRESIDENT OPT+S $212.23 3,383 $717,983 6,616 0.0%
2015-02-20 00:41 2015-02-18 Bitzer Marc R Officer - VICE CHAIRMAN OPT+S $212.56 10,522 $2,236,590 0 0.0%
2015-02-14 00:48 2015-02-12 Liotine Joseph T. Officer - EXEC VICE PRESIDENT & PRES NA OPT+S $213.52 1,802 $384,760 5,076 0.0%
2015-02-14 00:46 2015-02-12 Brega Joao Carlos Officer - EXECUTIVE VICE PRESIDENT SELL $210.00 12,000 $2,520,000 6,709 -64.1%
2015-02-11 01:17 2015-02-06 Kuehn Christopher J Officer - VICE PRESIDENT AND CONTROLLER OPT+S $212.67 618 $131,433 454 0.0%
2015-02-11 01:15 2015-02-06 Bitzer Marc R Officer - VICE CHAIRMAN SELL $209.79 15,000 $3,146,880 20,075 -42.8%
2014-08-20 23:12 2014-08-18 SZCZUPAK DAVID T Officer - EXECUTIVE VICE PRESIDENT SELL $150.00 8,800 $1,320,000 25,200 -25.9%
2014-03-08 00:13 2014-03-05 TODMAN MICHAEL Director, Officer - PRESIDENT WHIRLPOOL INT'L OPT+S $147.51 48,468 $7,149,524 4,014 0.0%
2014-02-21 00:29 2014-02-18 PEREZ WILLIAM D Director BUY $136.07 1,000 $136,069 7,941 +14.4%
2014-02-20 03:12 2014-02-14 Brega Joao Carlos Officer - Executive Vice President OPT+S $140.00 13,000 $1,820,000 10,148 0.0%
2014-02-20 03:01 2014-02-14 KERR WILLIAM T Director OPT+S $138.44 548 $75,867 9,529 0.0%
2013-11-27 17:41 2013-11-26 WHITE MICHAEL D Director OPT+S $153.42 9,337 $1,432,505 2,700 0.0%
2013-11-26 00:54 2013-11-22 Bitzer Marc R Officer - PRESIDENT WHIRLPOOL NA SELL $150.16 10,000 $1,501,600 24,257 -29.2%
2013-11-07 00:31 2013-11-05 TODMAN MICHAEL Director, Officer - PRESIDENT WHIRLPOOL INTL OPT+S $147.82 23,943 $3,539,300 0 0.0%
2013-11-06 00:17 2013-11-04 Bitzer Marc R Officer - PRESIDENT WHIRLPOOL NA SELL $150.04 9,500 $1,425,355 0 -100.0%
2013-10-30 23:09 2013-10-28 FETTIG JEFF M Director, Officer - CHAIRMAN AND CEO OPT+S $146.27 40,000 $5,850,816 0 0.0%
2013-09-13 20:55 2013-09-12 TODMAN MICHAEL Director, Officer - PRESIDENT WHIRLPOOL INTL OPT+S $134.99 69,000 $9,313,979 0 0.0%
2013-09-09 22:01 2013-09-06 Berrozpe Esther F Officer - PRESIDENT, EMEA OPT+S $132.00 3,034 $400,488 1,526 0.0%
2013-08-26 19:44 2013-08-22 Bitzer Marc R Officer - PRESIDENT WHIRLPOOL NA OPT+S $135.60 43,427 $5,888,775 34,257 0.0%
2013-08-22 23:37 2013-08-20 Bitzer Marc R Officer - PRESIDENT WHIRLPOOL NA OPT+S $135.05 2,170 $293,048 34,257 0.0%
2013-08-20 16:19 2013-08-16 Bitzer Marc R Officer - PRESIDENT WHIRLPOOL NA OPT+S $135.02 3,371 $455,147 34,257 0.0%
2013-05-17 23:24 2013-05-15 Bitzer Marc R Officer - PRESIDENT WHIRLPOOL NA OPT+S $130.23 18,528 $2,412,937 34,257 0.0%
2013-05-06 23:06 2013-05-03 Venturelli Larry M Officer - EXEC. VICE PRESIDENT & CFO OPT+S $119.41 26,527 $3,167,618 6,301 0.0%
2013-05-04 00:07 2013-05-01 TODMAN MICHAEL Director, Officer - PRESIDENT WHIRLPOOL INTL SELL $113.02 27,013 $3,052,996 0 -100.0%
2013-05-02 18:37 2013-04-30 Brega Joao Carlos Officer - Executive Vice President OPT+S $114.44 40,448 $4,628,954 23,148 0.0%
2013-05-01 20:11 2013-04-29 Drummond Jose A Jr Officer - Executive Vice President SELL $115.55 43,374 $5,011,827 0 -100.0%
2013-05-01 02:31 2013-04-26 KERR WILLIAM T Director OPT+S $115.33 545 $62,854 9,360 0.0%
2013-03-07 22:38 2013-03-05 SZCZUPAK DAVID T Officer - EXECUTIVE VICE PRESIDENT OPT+S $118.97 25,814 $3,071,066 26,589 0.0%
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How to Interpret $WHR Trades

Not every insider transaction in WHIRLPOOL CORP /DE/ is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $WHR shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for WHR

Insider activity data for WHIRLPOOL CORP /DE/ is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $WHR, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.