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Company Analysis

XOXO Insider Trading

XOXO | Market Equity

Comprehensive Trading Performance Summary

The investment history of corporate insiders at XOXO provides a unique lens into the internal conviction of the company's leadership. By analyzing SEC Form 4 filings, investors can track how directors and officers are allocating their own capital. High-conviction buying often signals that management believes the current market price significantly undervalues future growth prospects, while strategic selling might occur for personal liquidity or portfolio diversification. Monitoring these shifts in ownership is essential for understanding the alignment between management and shareholders in the Market Equity sector.

Last 7 Days
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Last 30 Days Trend
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Transactions on Chart

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Filing Date Trade Date Reporting Person Relationship Type Price Qty Total, $ Owned After Change, %
2018-05-04 23:05 2018-05-02 Di Iorio Nic Officer - Chief Technology Officer SELL $22.50 25,000 $562,500 139,062 -15.2%
2018-03-13 00:17 2018-03-08 LIU DAVID Director SELL $20.38 275,465 $5,612,765 0 -100.0%
2018-03-10 00:31 2018-03-07 Di Iorio Nic Officer - Chief Technology Officer SELL $20.62 5,000 $103,078 168,127 -2.9%
2017-11-30 02:32 2017-11-27 Di Iorio Nic Officer - Chief Technology Officer SELL $19.50 1,136 $22,154 162,240 -0.7%
2017-11-24 23:52 2017-11-21 Di Iorio Nic Officer - Chief Technology Officer SELL $19.50 202 $3,939 163,376 -0.1%
2016-10-22 00:38 2016-10-19 LIU DAVID Director SELL $18.60 9,900 $184,136 492,372 -2.0%
2016-09-22 01:13 2016-09-19 LIU DAVID Director SELL $18.79 9,900 $186,007 502,272 -1.9%
2016-08-26 23:22 2016-08-24 LIU DAVID Director SELL $18.70 9,900 $185,114 512,172 -1.9%
2016-07-19 02:02 2016-07-13 LIU DAVID Director SELL $17.61 9,900 $174,364 522,072 -1.9%
2016-06-18 00:54 2016-06-15 LIU DAVID Director SELL $16.94 9,900 $167,684 531,972 -1.8%
2016-06-14 04:28 2016-06-09 LIU DAVID Director SELL $17.08 20,753 $354,465 235,858 -8.1%
2016-06-09 02:09 2016-06-06 LIU DAVID Director SELL $17.18 26,040 $447,313 256,611 -9.2%
2016-06-09 01:54 2016-06-06 Di Iorio Nic Officer - Chief Technology Officer SELL $17.13 5,000 $85,649 163,231 -3.0%
2016-06-04 00:59 2016-06-01 LIU DAVID Director SELL $16.72 27,600 $461,480 282,651 -8.9%
2016-06-01 02:06 2016-05-26 LIU DAVID Director SELL $16.67 38,402 $640,138 310,251 -11.0%
2016-05-26 02:51 2016-05-25 Messing Barbara Director BUY $0.00 6,150 $0 20,650 +42.4%
2016-05-26 02:41 2016-05-25 IRVINE DIANE M Director BUY $0.00 6,150 $0 16,150 +61.5%
2016-05-26 02:18 2016-05-23 LIU DAVID Director SELL $16.32 19,900 $324,794 342,053 -5.5%
2016-05-21 00:18 2016-05-18 LIU DAVID Director SELL $15.90 28,174 $447,902 358,653 -7.3%
2016-05-18 03:23 2016-05-13 LIU DAVID Director SELL $16.22 32,600 $528,684 386,827 -7.8%
2016-05-12 23:50 2016-05-10 LIU DAVID Director SELL $16.72 27,150 $453,997 419,427 -6.1%
2016-04-15 02:30 2016-04-12 LIU DAVID Director SELL $16.60 14,991 $248,831 26,253 -36.3%
2016-03-31 01:20 2016-03-28 LIU DAVID Director SELL $15.92 15,600 $248,346 31,344 -33.2%
2016-02-13 01:44 2016-02-10 LIU DAVID Director SELL $13.13 15,600 $204,773 37,044 -29.6%
2016-01-16 01:02 2016-01-13 LIU DAVID Director SELL $14.69 15,600 $229,091 42,744 -26.7%
2015-12-17 03:48 2015-12-14 LIU DAVID Director SELL $16.26 16,800 $273,217 48,444 -25.7%
2015-12-01 03:49 2015-11-30 Munson Gillian Officer - Chief Financial Officer SELL $16.92 3,275 $55,404 127,881 -2.5%
2015-11-21 00:55 2015-11-18 LIU DAVID Director SELL $16.82 16,800 $282,521 54,144 -23.7%
2015-10-10 00:25 2015-10-07 LIU DAVID Director SELL $14.51 9,900 $143,686 601,222 -1.6%
2015-09-25 00:25 2015-09-22 LIU DAVID Director SELL $13.99 9,900 $138,508 611,122 -1.6%
2015-08-29 02:51 2015-08-26 LIU DAVID Director SELL $14.68 9,900 $145,347 621,022 -1.6%
2015-07-31 01:43 2015-07-28 LIU DAVID Director SELL $14.96 9,900 $148,109 630,922 -1.5%
2015-06-19 04:42 2015-06-16 LIU DAVID Director SELL $16.65 9,900 $164,791 640,822 -1.5%
2015-05-22 01:20 2015-05-19 LIU DAVID Director SELL $16.46 104,448 $1,718,765 446,577 -19.0%
2015-05-19 00:46 2015-05-14 LIU DAVID Director SELL $16.19 36,518 $591,314 551,025 -6.2%
2015-05-15 02:05 2015-05-13 Messing Barbara Director BUY $16.26 4,500 $73,184 12,000 +60.0%
2015-05-09 00:27 2015-05-06 LIU DAVID Director SELL $16.56 9,900 $163,907 643,222 -1.5%
2015-04-10 00:18 2015-04-07 LIU DAVID Director SELL $17.60 9,900 $174,231 653,122 -1.5%
2015-03-28 00:44 2015-03-26 LIU DAVID Director SELL $17.24 25,553 $440,536 93,435 -21.5%
2015-03-24 01:37 2015-03-20 Savilia Kristin Officer - EVP, Local Enterprise SELL $17.86 10,095 $180,320 84,447 -10.7%
2015-03-19 00:13 2015-03-17 Baker Charles Director BUY $16.80 6,000 $100,816 36,000 +20.0%
2015-03-13 01:26 2015-03-10 LIU DAVID Director SELL $16.64 9,900 $164,694 663,022 -1.5%
2015-02-21 00:59 2015-02-18 LIU DAVID Director SELL $16.07 9,900 $159,072 672,922 -1.4%
2015-01-17 01:52 2015-01-14 LIU DAVID Director SELL $17.64 9,900 $174,622 682,822 -1.4%
2015-01-17 01:34 2015-01-05 Steib Michael F Director, Officer - CEO and President BUY $18.18 2,751 $50,004 165,230 +1.7%
2014-12-18 05:47 2014-12-15 Roney Carley Officer - Chief Content Officer SELL $16.86 9,900 $166,882 692,722 -1.4%
2014-12-18 05:29 2014-12-15 LIU DAVID Director SELL $16.86 9,900 $166,882 692,722 -1.4%
2014-11-21 02:35 2014-11-18 Roney Carley Officer - Chief Content Officer SELL $14.01 11,100 $155,489 858,399 -1.3%
2014-11-21 02:29 2014-11-18 LIU DAVID Director, Officer - Chairman/Co-Founder SELL $14.01 11,100 $155,489 858,399 -1.3%
2014-08-20 01:39 2014-08-15 Savilia Kristin Officer - EVP, Local Enterprise SELL $11.95 13,624 $162,825 77,309 -15.0%
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How to Interpret $XOXO Trades

Not every insider transaction in XOXO is a signal for immediate action. Professional investors look for "cluster buying"—when multiple executives simultaneously purchase $XOXO shares on the open market. It is crucial to distinguish between scheduled sales (under Rule 10b5-1) and voluntary increases in ownership, which demonstrate management’s true conviction that the stock is undervalued.

Data Source & Accuracy for XOXO

Insider activity data for XOXO is streamed in real-time directly from the SEC EDGAR system. We analyze raw Form 4 filings, filtering out technical adjustments and complex derivative transactions. This provides a transparent view of how ownership structure is evolving in $XOXO, allowing you to follow the capital of those with the most intimate knowledge of the company.

UNDERSTANDING THE DATA

FILING DATE: The date and time when the transaction was reported to the SEC. This is when the public first receives the information.

TRADE DATE: The actual day the insider executed the purchase or sale in the market.

INDUSTRY: The specific market sector the company operates in. Useful for identifying broader institutional capital flows across sectors.

OWNED AFTER: The total number of shares held by the insider following the transaction. This highlights the insider's remaining conviction in the company.

CHANGE %: The percentage increase or decrease of the insider's total position. Large percentage changes often carry more weight than the dollar amount alone.

TRADE TYPES DEFINITIONS

BUY: An open market purchase. Typically indicates an insider's belief that the stock is undervalued or poised for growth.

SELL: An open market sale. While often used for diversification or liquidity, large or unexpected sales can be a warning signal.

OPT+S (OPTION EXERCISE & SALE): This occurs when an insider exercises their stock options and sells them immediately. Often part of a structured compensation plan.